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Entries Tagged as 'Green Creative'

Using irritating sounds to sell… peace and quiet.

June 10th, 2015 · No Comments

The Silent Gardener is a BC company that usually likes to be as unobtrusive as possible. But when making their new video, Unicycle Creative decided to get under peoples’ skin a bit. Opening with the dental-filling-shaking sounds of a Harley Davidson, the video asks a simple question: Ever want to just turn down the world? […]

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Tags: Environment · Green Creative · Green Points of View · Production · Social Media · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies

If you REALLY want to know about advertising, green marketing and how to curb your ego, read this book.

March 1st, 2015 · No Comments

Marc Stoiber is a force of nature. I almost said freak of nature, but I didn’t. Not sure why, because he’s that, too. Not only did he build a dazzling career, drinking with the world’s creative elite and working on brands that would make Don Draper salivate, he threw it all away in a mid-life […]

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Tags: Green Creative · Green Points of View · Naming

Can business printing actually HELP a forest? On THIS paper, maybe it can.

October 30th, 2014 · No Comments

It’s interesting how the perceptions and realities of sustainability ebb and flow. It wasn’t too long ago that we were all shunning the printed page, saving trees by not printing that e-mail. Until we calculated the carbon footprint of the server farms that dish up all that e-spam. Or the piles of wasted devices we […]

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Tags: Green Creative · Printing · Sustainable Products · Unicycle Case Studies

BC’s Mining Industry Running With Its Tailings Between Its Legs

August 6th, 2014 · No Comments

The Mount Polley Mine Environmental Disaster, as it’s soon and forevermore likely to be known, has thrown into sharp focus the incredible liability the mining industry faces whenever they decide to store a toxic swamp full of lead, cadmium, arsenic and whatever other delightful chemical combinations these elements can create. (Which is pretty much every […]

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Tags: Art · Environment · Green Creative · Green Points of View · Green Politics

How to integrate in-store, on-line, web video and selfies in a contest that makes customers the real #GreenHeroes

April 21st, 2014 · 4 Comments

It’s about time recyclers got the hero status they deserve. So when London Drugs needed to spread the word about recycling for Earth Day 2014, we decided to get social with a heroic campaign. We began with online video. Leaping out with balloons, confetti and an obnoxious bull-horn, we surprised shoppers using the London Drugs […]

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Tags: Green Creative · Social Media · Strategic Alliances · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies

You Are Here. A Sustainability Literacy Presentation

April 16th, 2014 · 1 Comment

On April 16, 2014 I was honoured to be asked to present at the University of The Fraser Valley’s inaugural Graphic and Digital Design Portfolio Show. For those that attended, here are links to some of the resources I mentioned in my talk. For the other 6,999,999,850 or so of you who missed it, the […]

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Tags: Events · Green Creative · Green in the Economic Downturn · Green Points of View · Green Politics · Uncategorized · Unicycle Case Studies

How to use your Supply Chain to educate and sell.

March 31st, 2014 · No Comments

When most companies think of marketing, it’s all about simplifying and wrapping up their advantages in a few carefully-chosen words and images. But sometimes showing customers and prospects the bigger picture can make a greater impact. Hemlock Printers recently hosted a booth at the Globe 2014 Exposition, part of the world-famous summit on business and […]

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Tags: Green Creative · Printing · Sustainable Businesses · Unicycle Case Studies

Is your brand outgrowing its image? Here are three symptoms to check…

March 20th, 2014 · 2 Comments

Ahhh, spring. That season of blossoms and birdsong… the roar of gasoline mowers and the stench of blue smoke in the air. Unless you are a customer of The Silent Gardener Ltd, who for years quietly grew their business using only electric equipment, organic fertilizers and biological pest controls. But as this company’s capacity increased, […]

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Tags: Green Creative · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies

Telling a sustainability story with a warmer image.

February 11th, 2014 · No Comments

We recently completed some blog updates for the London Drugs What’s the Green Deal? program, to help recognize some recent achievements and help customers feel the sustainable love. In the past, we have concentrated on longer-form articles for the blog. These perform well, both from an SEO perspective, and for creating a searchable online […]

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Tags: Art · Green Creative · Unicycle Case Studies

The iconic ‘stubby’ beer bottle brings package design issues to a head.

January 7th, 2014 · 3 Comments

The iconic stubby Canadian beer bottle – now a symbol of uber-cool package design?

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Tags: Green Creative · Printing · Sustainable Products · Unicycle Case Studies