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Entries Tagged as 'Published Articles'

One cartoonist’s journey up the Sea to Sky Highway…

October 21st, 2013 · No Comments

As the voting for the Prior Ski Topsheet Art Contest winds down in Whistler, I humbly present my entry in its entirety. In pen, ink and pixels, my journey from Vancouver to my art studio at Lillooet Lake and beyond – a trip I have been making for over 15 years. Here’s a little list […]

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Tags: Art · Events · Green Creative · Published Articles · Unicycle Case Studies

London Drugs more eco-friendly than Whole Foods? What’s the Green Deal with that?

May 2nd, 2012 · 3 Comments

London Drugs more eco-friendly than Whole Foods? That’s what British Columbians say in a recent Ipsos survey.

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Tags: Green Creative · Green in the Economic Downturn · Published Articles · Sustainable Businesses · Sustainable Products · Unicycle Case Studies

What you don’t know about sustainability could come back to bite you in the brand assets.

March 14th, 2012 · No Comments

Are YOU Sustainability Literate?

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Tags: Events · Green Points of View · Published Articles · Sustainable Brands 2011 Road Trip

Green Briefs flashed in Vancouver City Council Meeting – The Official Transcript of my speech on the Greenest City Action Plan

July 15th, 2011 · No Comments

GreenBriefs blogger Lorne Craig stands up in front of Vancouver’s Mayor and Council at City Hall to share his Green Capitalist vision of Vancouver. See the speech here!

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Tags: Green Points of View · Green Politics · Published Articles · Sustainable Businesses · Unicycle Case Studies

New Branding Basics book comes in handy.

July 20th, 2010 · 3 Comments

When I see some of the big-money idiocy that passes for brand advertising these days, (Yes, the ad you see above is real) I want to throw this smart little book at marketing heads left and right. That’s one of the reasons I bought a box of them. The other, I must admit, is that […]

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Tags: Green Points of View · Published Articles · Research · Social Media · Unicycle Case Studies

Social Media Conference NW – navigating the new sustainable media.

March 25th, 2010 · 3 Comments

Waking up at 5:30, I have to wonder if driving a carbon-spewing vehicle across an international border to sit in a room full of strangers watching someone speak about the power of remote digital connections… isn’t just a little ironic. Regardless, I’m here at the Social Media Conference Northwest, to navigate the constantly-evolving thicket of […]

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Tags: Events · Published Articles · Research · Social Media

Andrew Winston to business: “Going Green is not optional.”

February 9th, 2010 · 2 Comments

That was the main message I picked up in today’s hour-long webinar with ‘Green to Gold’ author Andrew Winston. The presentation was hosted by the ‘Board of Change’, an up-and-coming organization of green entrepreneurs and sustainable types based in Vancouver. Winston remotely presented a powerpoint show which, while plagued with a few technical difficulties at […]

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Tags: Green in the Economic Downturn · Green Points of View · Published Articles · Research · Sustainable Businesses

Do companies ‘going green’ get full credit for their investment? New report from Change says, not always.

January 21st, 2010 · 1 Comment

It’s every green CEO’s nightmare – convincing the board to invest in sustainability only to see the competition rise with the tide of public opinion for doing nothing. This is one of the potential scenarios painted in an interesting report called MapChange 2010, released this week by Change and Angus Reid Public Opinion. (Change is […]

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Tags: Green Points of View · Published Articles · Research · Sustainable Businesses

Lorne Craig interviewed by Globe-Net on the future of advertising.

July 16th, 2009 · No Comments

Last week I had the opportunity to speak with Andrew Sauder from Globe-Net, an online resource for environmental business news. It was a stimulating conversation, leading to big questions around the vision for green marketing itself. Check it out here, along with the whole Globe-Net site. It’s a resource that will definitely be in my […]

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Tags: Green in the Economic Downturn · Green Points of View · Published Articles · Research · Sustainable Businesses · Unicycle Case Studies

Current Consumer Brand Perception – Who’s falling off this year’s Green Brands List

June 3rd, 2008 · No Comments

Annie Longsworth, Managing Director, Cohn & Wolfe Russ Meyer, Landor Associates Jay Leveton, Penn, Schoen & Berland This presentation was largely statistical, so here are the numbers. Research geeks, enjoy: The study was done in the US and U.K. with 3000 adults 2007: 3600+ new green products 45,000+ green/sustainable articles Economic concerns are growing again – […]

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Tags: Conference Session Highlights · Green Points of View · Published Articles · Research · Sustainable Brands 08 Road Trip · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products