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Entries Tagged as 'Research'

Can a shopping bag trigger more contagious recycling?

March 20th, 2015 · 1 Comment

How many times has this happened to you: – you arrive at the grocery store and realize that you have left your growing stack of reusable bags at home AGAIN, and short leaving a trail of loose carrots and dented tomato sauce cans leading to your door, you are forced to capitulate to the shame […]

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Tags: EPIC 2009 Sustainable Living Show · Research · Social Media · Sustainable Show Highlights

Metro 2040 – The best regional plan you never heard of.

November 21st, 2014 · No Comments

If you didn’t know we had a 25-year regional plan, don’t feel bad. Most people’s brains rust over when faced with terms like ‘Regional Context’ and ‘Transportation Demand Strategies’. But ‘Metro Vancouver 2040 – Shaping Our Future‘ is a plan so thorough, it was adopted unanimously in 2011 by 21 municipalities, a treaty First Nation,  […]

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Tags: Green Points of View · Green Politics · Research · Sustainable Lifestyle

Are YOUR green product claims compliant with the US ‘Green guides’? (P.S. – If you’re Canadian… never mind)

September 14th, 2011 · No Comments

A recent post on the Environmental Leader website highlighted some of the ‘green’ guidelines recently updated by the Federal Trade Commission, for communicating environmental claims on everything from toothpaste to tires. According to the FTC website, the guidelines are made to ensure ‘voluntary compliance with such laws by members of industry’. Those found in contravention, […]

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Tags: Green Creative · Green Politics · Production · Research · Sustainable Products

Ogilve Earth Study – Mainstreaming Green, or just a mainstream agency point of view?

June 12th, 2011 · No Comments

Mainstreaming Green, the new report by OgilveEarth: Marketing revolution, or mainstream/green agency’s idea of keeping the status quo?

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Tags: Green Creative · Green in the Economic Downturn · Green Points of View · Research · Sustainable Brands 2011 Road Trip · Sustainable Lifestyle

Nike vs Adidas – Who’s winning at sustainability?

June 11th, 2011 · No Comments

Nike and Adidas go head-to-head at Sustainable Brands 2011 – Who came out on top?

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Tags: Green Creative · Research · Sustainable Brands 2011 Road Trip · Sustainable Lifestyle

What kind of eco-cynic are you? Inspiring sustainability in skeptics – John Marshall Roberts

June 8th, 2011 · 2 Comments

How to understand and communicate with green skeptics – A presentation review from Sustainable Brands 2011 in Monterey

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Tags: Green Points of View · Research · Sustainable Brands 2011 Road Trip

Organic Beer, Skeptics and Green Strippers. The Sustainable Brands Road Trip takes shape.

May 28th, 2011 · No Comments

Things are shaping up for the Sustainable Brands 2011 Road Trip to Monterey…

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Tags: Green Points of View · Research · Sustainable Brands 2011 Road Trip · Sustainable Lifestyle · Sustainable Show Highlights

A new Green Consumer… or the beginning of a shift from consumerism?

March 27th, 2011 · 2 Comments

The ‘New Consumer’ report from BBMG is a worthy download, though perhaps dangerous…

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Tags: Green Points of View · Research · Sustainable Lifestyle · Sustainable Products

How to save the world, one Neighbourhood at a time: Bob Willard speaks to The Strathcona ‘Green Zone’ BIA

September 29th, 2010 · 4 Comments

Can a business improvement association label a whole region green? Vancouver’s Strathcona Business Improvement Association thinks so. They have branded themselves as the ‘Strathcona Green Zone’ and are in their third year of focusing, sharing and collaborating with local business members on sustainability. This was the message at Sustainability 3.0, an annual presentation and mini […]

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Tags: Events · Green Points of View · Research · Sustainable Businesses

Lipton and Canada Dry busted for greenwash by the FDA. Don’t let Claim Creep happen to you!

September 8th, 2010 · 3 Comments

You would think that companies as large and bristling with lawyers as Unilever and the Dr. Pepper Snapple Group would know better than to play fast and loose with health claims. Apparently not. On August 23 the FDA slammed them, saying to Canada Dry that “…the soft drink does not meet federal requirements to carry […]

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Tags: Research · Sustainable Products