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Entries Tagged as 'Social Media'

Canstruction – Unicycle Creative helps sustain food banks with food selfie art

May 5th, 2016 · No Comments

What does a stack of 3500 cans of food look like? Almost anything you can imagine. Unicycle Creative was proud to join the 2016 Canstruction event, as part of a team with Omni Engineering, to help make a super sized dent in the needs of the Vancouver Food Bank. The show theme was ‘Who’s Hungry’, […]

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Tags: Events · Social Media · Unicycle Case Studies

Using irritating sounds to sell… peace and quiet.

June 10th, 2015 · No Comments

The Silent Gardener is a BC company that usually likes to be as unobtrusive as possible. But when making their new video, Unicycle Creative decided to get under peoples’ skin a bit. Opening with the dental-filling-shaking sounds of a Harley Davidson, the video asks a simple question: Ever want to just turn down the world? […]

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Tags: Environment · Green Creative · Green Points of View · Production · Social Media · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies

Can a shopping bag trigger more contagious recycling?

March 20th, 2015 · 1 Comment

How many times has this happened to you: – you arrive at the grocery store and realize that you have left your growing stack of reusable bags at home AGAIN, and short leaving a trail of loose carrots and dented tomato sauce cans leading to your door, you are forced to capitulate to the shame […]

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Tags: EPIC 2009 Sustainable Living Show · Research · Social Media · Sustainable Show Highlights

Dear ROGERS, can you please put a less stupid face on my wireless bill?

July 28th, 2014 · No Comments

OK, everybody in Canada knows we pay some of the highest cell phone fees in the world. Our government has even gone so far as to pass legislation to reduce these levels of parasitic extortion (a superficial ploy to appease the weary consumer vote that has actually resulted in HIGHER mobile bills… but I digress) […]

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Tags: Brand Identity · Production · Social Media

6 New Tattoos to Launch The Harley Davidson Electric Motorcycle

June 23rd, 2014 · No Comments

You know electric power has hit the mainstream when legendary motorcycle maker Harley-Davidson builds an electron-powered bike. That’s right, Project LiveWire is the latest prototype badass e-bike to hit the road, on a promo tour in select iconic locations. It’s got I’m-the-meanest-electric-bike-on-the-road styling and if anyone can build a cool, battery heavy ride it’s got […]

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Tags: Environment · Green Positive · Social Media · Sustainable Lifestyle · Sustainable Products

How to integrate in-store, on-line, web video and selfies in a contest that makes customers the real #GreenHeroes

April 21st, 2014 · 4 Comments

It’s about time recyclers got the hero status they deserve. So when London Drugs needed to spread the word about recycling for Earth Day 2014, we decided to get social with a heroic campaign. We began with online video. Leaping out with balloons, confetti and an obnoxious bull-horn, we surprised shoppers using the London Drugs […]

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Tags: Green Creative · Social Media · Strategic Alliances · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies

Apple’s Christmas Ad – A Creative Coaching Moment for My Teenage Son

December 19th, 2013 · 5 Comments

I am a big Apple fan. I spend the majority of my day writing, designing and producing on Apple devices. In Christmases past, I have handed down my ‘old’ laptop and iPhone to my 13-year old boy.  Yet along with my enthusiasm for all this creative technology comes a gnawing fear that I am enabling […]

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Tags: Social Media

Is the Slick Big Brand Sustainability Video Passé?

December 17th, 2013 · No Comments

I was forwarded the video below from one of my sustainable marketing colleagues, and when I saw the brand name ‘Michelin’ I was expecting a large, bold, global brand approach to tire sustainability. What I saw was a whiteboard video that looked like it might have come from the local tire repair shop. So is […]

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Tags: Green Creative · Green Points of View · Social Media

The value of inspirational events… and beer.

January 27th, 2012 · No Comments

Sustainable inspiration and beer: a necessary combination. POV from the Board of Change Vertality2 Event Jan. 27, 2012.

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Tags: Events · Green Points of View · Green Positive · Social Media · Strategic Alliances · Sustainable Businesses · Sustainable Lifestyle

Manufacture local, sell global, shred in your own backyard.

November 2nd, 2011 · 1 Comment

Local brand, Prior Skis and Snowboards, has a sustainability story to tell that could resonate around the globe.

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Tags: Production · Social Media · Strategic Alliances · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products