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Entries Tagged as 'Sustainable Lifestyle'

How the German brands blinked on the Electric Car.

September 14th, 2015 · No Comments

It’s one thing for a potentially deluded Silicon Valley entrepreneur like Elon Musk to develop a plug-in electric luxury supercar and say the game has changed. But when auto makers like Audi and Porsche jump onto the track… well, that IS a different game. At the 2015 Frankfurt Motor Show both of these venerable German […]

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Tags: Brand Identity · Green in Europe · Green Points of View · Green Positive · Sustainable Lifestyle · Sustainable Products

Using irritating sounds to sell… peace and quiet.

June 10th, 2015 · No Comments

The Silent Gardener is a BC company that usually likes to be as unobtrusive as possible. But when making their new video, Unicycle Creative decided to get under peoples’ skin a bit. Opening with the dental-filling-shaking sounds of a Harley Davidson, the video asks a simple question: Ever want to just turn down the world? […]

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Tags: Environment · Green Creative · Green Points of View · Production · Social Media · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies

This year for Christmas I want EVERYTHING to be made from LEGO®.*

December 17th, 2014 · 2 Comments

Well it has been a pretty well-assembled year here at Green Briefs and Unicycle Creative. To celebrate, I made this fun little card with my family, showing how all the pieces of 2014 clicked together (more or less) to create a pretty awesome set. Many best wishes and gratitude to all my readers, clients and […]

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Tags: Art · Printing · Production · Sustainable Lifestyle · Unicycle Case Studies

Metro 2040 – The best regional plan you never heard of.

November 21st, 2014 · No Comments

If you didn’t know we had a 25-year regional plan, don’t feel bad. Most people’s brains rust over when faced with terms like ‘Regional Context’ and ‘Transportation Demand Strategies’. But ‘Metro Vancouver 2040 – Shaping Our Future‘ is a plan so thorough, it was adopted unanimously in 2011 by 21 municipalities, a treaty First Nation,  […]

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Tags: Green Points of View · Green Politics · Research · Sustainable Lifestyle

Muzzling scientists has been tried before, but it never works for long.

September 4th, 2014 · No Comments

It was the early 1600’s. The Catholic Church, ie, government of the day, was opposed to the radical new idea that the earth was NOT the center of the Universe.  The Copernican view, that the Earth revolves around the sun, was considered heresy. The infamous radical astronomer Galileo (himself a Catholic) was tried by the […]

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Tags: Art · Green Points of View · Green Politics · Sustainable Lifestyle

6 New Tattoos to Launch The Harley Davidson Electric Motorcycle

June 23rd, 2014 · No Comments

You know electric power has hit the mainstream when legendary motorcycle maker Harley-Davidson builds an electron-powered bike. That’s right, Project LiveWire is the latest prototype badass e-bike to hit the road, on a promo tour in select iconic locations. It’s got I’m-the-meanest-electric-bike-on-the-road styling and if anyone can build a cool, battery heavy ride it’s got […]

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Tags: Environment · Green Positive · Social Media · Sustainable Lifestyle · Sustainable Products

How to integrate in-store, on-line, web video and selfies in a contest that makes customers the real #GreenHeroes

April 21st, 2014 · 4 Comments

It’s about time recyclers got the hero status they deserve. So when London Drugs needed to spread the word about recycling for Earth Day 2014, we decided to get social with a heroic campaign. We began with online video. Leaping out with balloons, confetti and an obnoxious bull-horn, we surprised shoppers using the London Drugs […]

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Tags: Green Creative · Social Media · Strategic Alliances · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies

Is your brand outgrowing its image? Here are three symptoms to check…

March 20th, 2014 · 2 Comments

Ahhh, spring. That season of blossoms and birdsong… the roar of gasoline mowers and the stench of blue smoke in the air. Unless you are a customer of The Silent Gardener Ltd, who for years quietly grew their business using only electric equipment, organic fertilizers and biological pest controls. But as this company’s capacity increased, […]

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Tags: Green Creative · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies

Instant Community Garden

August 20th, 2013 · No Comments

Working with London Drugs I get to profile a lot of interesting products as one of the voices of their What’s the Green Deal? program. Recently I got to see what happens when an empty lot is turned into a rich opportunity.

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Tags: Green Creative · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies

Are you Green Positive?

June 4th, 2012 · 3 Comments

Get tested ASAP – you never know how much sustainability you could be spreading!

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Tags: Green Creative · Green in the Economic Downturn · Green Positive · Sustainable Brands 2012 · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies