It’s one thing for a potentially deluded Silicon Valley entrepreneur like Elon Musk to develop a plug-in electric luxury supercar and say the game has changed. But when auto makers like Audi and Porsche jump onto the track… well, that IS a different game. At the 2015 Frankfurt Motor Show both of these venerable German […]

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The Silent Gardener is a BC company that usually likes to be as unobtrusive as possible. But when making their new video, Unicycle Creative decided to get under peoples’ skin a bit. Opening with the dental-filling-shaking sounds of a Harley Davidson, the video asks a simple question: Ever want to just turn down the world? […]

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It’s interesting how the perceptions and realities of sustainability ebb and flow. It wasn’t too long ago that we were all shunning the printed page, saving trees by not printing that e-mail. Until we calculated the carbon footprint of the server farms that dish up all that e-spam. Or the piles of wasted devices we […]

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The vines are so close to the driveway I could pick grapes out the car window. A rooster runs by and I wonder if I’ve made a wrong turn. Then, a short distance ahead, I see other cars parked between a farmhouse and a small rustic wooden barn. This is the Clos du Soleil winery, […]

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You know electric power has hit the mainstream when legendary motorcycle maker Harley-Davidson builds an electron-powered bike. That’s right, Project LiveWire is the latest prototype badass e-bike to hit the road, on a promo tour in select iconic locations. It’s got I’m-the-meanest-electric-bike-on-the-road styling and if anyone can build a cool, battery heavy ride it’s got […]

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Beyond lettuce, vermillion paint and stuffed frogs, defining ‘green’ for products can be difficult. First of all, the word itself has no agreed-upon definition. Should it refer to recycled, local, energy-saving, or involve a complete life cycle assessment to the molecular level? Perhaps the solution is not to judge. What’s the Green Deal?,  the sustainability […]

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Your CEO may not be interested in spending extra money to save the world’s forests, but if everything else were equal, (including price), who wouldn’t choose to hug a tree? The Wheat Sheet is an office-grade paper that offers the same quality, appearance and performance of regular paper, but uses less trees, produces less carbon […]

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The iconic stubby Canadian beer bottle – now a symbol of uber-cool package design?

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We have all seen painful tightly-scripted talking head videos, detailing how the company is responding proactively and looking towards the future, blah-de blah-de blah… A more effective approach can be to simply have a conversation, and capture key moments that really tell the tale. This takes  dedication to the art of interviewing, and a lot […]

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Get tested ASAP – you never know how much sustainability you could be spreading!

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