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Entries Tagged as 'Sustainable Products'

How the German brands blinked on the Electric Car.

September 14th, 2015 · No Comments

It’s one thing for a potentially deluded Silicon Valley entrepreneur like Elon Musk to develop a plug-in electric luxury supercar and say the game has changed. But when auto makers like Audi and Porsche jump onto the track… well, that IS a different game. At the 2015 Frankfurt Motor Show both of these venerable German […]

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Tags: Brand Identity · Green in Europe · Green Points of View · Green Positive · Sustainable Lifestyle · Sustainable Products

Using irritating sounds to sell… peace and quiet.

June 10th, 2015 · No Comments

The Silent Gardener is a BC company that usually likes to be as unobtrusive as possible. But when making their new video, Unicycle Creative decided to get under peoples’ skin a bit. Opening with the dental-filling-shaking sounds of a Harley Davidson, the video asks a simple question: Ever want to just turn down the world? […]

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Tags: Environment · Green Creative · Green Points of View · Production · Social Media · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies

Can business printing actually HELP a forest? On THIS paper, maybe it can.

October 30th, 2014 · No Comments

It’s interesting how the perceptions and realities of sustainability ebb and flow. It wasn’t too long ago that we were all shunning the printed page, saving trees by not printing that e-mail. Until we calculated the carbon footprint of the server farms that dish up all that e-spam. Or the piles of wasted devices we […]

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Tags: Green Creative · Printing · Sustainable Products · Unicycle Case Studies

The best organic winery brand you haven’t heard of. Yet.

August 28th, 2014 · 1 Comment

The vines are so close to the driveway I could pick grapes out the car window. A rooster runs by and I wonder if I’ve made a wrong turn. Then, a short distance ahead, I see other cars parked between a farmhouse and a small rustic wooden barn. This is the Clos du Soleil winery, […]

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Tags: Brand Identity · Sustainable Businesses · Sustainable Products

6 New Tattoos to Launch The Harley Davidson Electric Motorcycle

June 23rd, 2014 · No Comments

You know electric power has hit the mainstream when legendary motorcycle maker Harley-Davidson builds an electron-powered bike. That’s right, Project LiveWire is the latest prototype badass e-bike to hit the road, on a promo tour in select iconic locations. It’s got I’m-the-meanest-electric-bike-on-the-road styling and if anyone can build a cool, battery heavy ride it’s got […]

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Tags: Environment · Green Positive · Social Media · Sustainable Lifestyle · Sustainable Products

What makes a green product… green?

May 28th, 2014 · No Comments

Beyond lettuce, vermillion paint and stuffed frogs, defining ‘green’ for products can be difficult. First of all, the word itself has no agreed-upon definition. Should it refer to recycled, local, energy-saving, or involve a complete life cycle assessment to the molecular level? Perhaps the solution is not to judge. What’s the Green Deal?,  the sustainability […]

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Tags: Brand Identity · Naming · Sustainable Products

This tree-free paper delivers green benefits without costing more greenbacks.

January 25th, 2014 · 2 Comments

Your CEO may not be interested in spending extra money to save the world’s forests, but if everything else were equal, (including price), who wouldn’t choose to hug a tree? The Wheat Sheet is an office-grade paper that offers the same quality, appearance and performance of regular paper, but uses less trees, produces less carbon […]

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Tags: Printing · Production · Sustainable Businesses · Sustainable Products

The iconic ‘stubby’ beer bottle brings package design issues to a head.

January 7th, 2014 · 3 Comments

The iconic stubby Canadian beer bottle – now a symbol of uber-cool package design?

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Tags: Green Creative · Printing · Sustainable Products · Unicycle Case Studies

If you want your sustainability video to sound natural, throw away the script.

November 5th, 2013 · No Comments

We have all seen painful tightly-scripted talking head videos, detailing how the company is responding proactively and looking towards the future, blah-de blah-de blah… A more effective approach can be to simply have a conversation, and capture key moments that really tell the tale. This takes  dedication to the art of interviewing, and a lot […]

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Tags: Green Creative · Sustainable Products · Unicycle Case Studies

Are you Green Positive?

June 4th, 2012 · 3 Comments

Get tested ASAP – you never know how much sustainability you could be spreading!

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Tags: Green Creative · Green in the Economic Downturn · Green Positive · Sustainable Brands 2012 · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies