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Entries Tagged as 'Uncategorized'

iPhone Pic of the Week, Holiday Edition: I’m not sure what this means, but it can’t be good.

December 14th, 2011 · No Comments

Santa gets strung out in Kitsilano. Literally.

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Tags: Art · Events · Green Creative · Green Politics · iPhone Pics of the Week · Sustainable Lifestyle · Uncategorized

Amtrak Book Review: Plastics – A Toxic Love Story

June 6th, 2011 · No Comments

In 2008 I spent the night drinking and playing cards with a one-time NFL football player before crashing on the floor of the bar car. This time around, things have been much more mellow, whether through the ubiquitous vortex of i-devices or the advancement of ad guy age. Thus, I had time to read ‘Plastics, […]

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Tags: Uncategorized

iPhone pic of the week: BikeSmokers at City Hall?

May 3rd, 2011 · No Comments

WTF? Are cyclists turning to tobacco or is it a plot to get smokers to take up riding? Only Mayor Gregor knows for sure. Posted using BlogPress from my iPhone

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Tags: Uncategorized

Styrofoam and love in Victoria, a Guerilla Media report from the streets.

April 9th, 2011 · No Comments

This post was guest-written by Andrew Capeau, President and Owner of the Victoria Pedicab Company. He recently piloted the StyroCycle, a one-of-a-kind London Drugs media vehicle designed by Unicycle Creative. Here is his story: I have begun working for a new client, London Drugs, in what can be called a new era of experential advertising.  […]

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Tags: Uncategorized

How do you market a product so superior it should sell itself? Just SAY it’s Better™.

February 6th, 2011 · 2 Comments

Is your product good enough to be ‘The Better _____™’ ? This tuna definitely is. So why isn’t it?

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Tags: Green Points of View · Sustainable Businesses · Sustainable Products · Uncategorized

Bike Fashion show a hot event, but needs to get out of hipsterville.

October 8th, 2010 · 8 Comments

I’m nursing a Stanley Park Ale in the pulsating hip basement of the Calabash Bistro, with a crowd of cyclist types way cooler than me. It’s Momentum Magazine’s BikeStyle Tour Fashion Show and it’s making me feel like a stowaway in bike geek heaven. Momentum is ‘North America’s Bike Lifestyle Magazine’. And they created a […]

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Tags: Environment · Events · Sustainable Lifestyle · Sustainable Products · Uncategorized

Can Vancouver’s ‘Talk Green To Us’ campaign answer with real green jobs?

September 16th, 2010 · 3 Comments

Anyone who thinks Vancouver is quite green enough thank you very much had better hang on. We ain’t seen the half of it. But that means more green jobs and a better economic outlook in the long term. So says Sadhu Johnston, Vancouver’s Deputy City Manager, at a presentation put on by the Board of […]

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Tags: Green Creative · Green Points of View · Green Politics · Sustainable Businesses · Uncategorized

EPIC 2010 Show a feast of green marketing roughage.

June 9th, 2010 · No Comments

This year I attended the EPIC Vancouver Sustainable Living Show as an exhibitor (with two clients) as well as a blogger, shopper and beer sampler. There were brand and product concepts aplenty, offering a creative marketing boost as well as a feeling of genuine entrepreneurial optimism. Sure, the usual flock of ‘green’ graphics were on […]

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Tags: Uncategorized

Which rocks more: A greener CD package or a digital download?

October 7th, 2009 · 5 Comments

I recently completed a very fun project, the CD and package design for The Bent Nails, a band I have been involved with off and on for more years than I care to admit. I have always rather detested the classic ‘jewel case’, so I was eager to find a solution that was more compact […]

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Tags: Green Creative · Printing · Production · Research · Sustainable Lifestyle · Sustainable Products · Uncategorized · Unicycle Case Studies

How can a small brand take a big idea to the next level? Let’s look at The Beaumont Organic Winery.

August 31st, 2009 · 1 Comment

I love seeing a brand start out with a great idea.  An idea so strong and genuine, that with just a little ripening, it could set a new standard for its category. On a recent trip to the Okanagan, I discovered just such an opportunity. The Beaumont Family Estate winery has 36 acres of grapes […]

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Tags: Sustainable Businesses · Sustainable Lifestyle · Sustainable Products · Uncategorized