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The iconic ‘stubby’ beer bottle brings package design issues to a head.

January 7th, 2014 · 3 Comments

The iconic stubby Canadian beer bottle – now a symbol of uber-cool package design?

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Tags: Green Creative · Printing · Sustainable Products · Unicycle Case Studies

One month til Sustainable Brands 2012. Who wants to come for 20% off?

May 4th, 2012 · 1 Comment

Why you should attend Sustainable Brands 2012 – The biggest and best green branding conference in North America – Hint: How about a 20% off discount code…

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Tags: Events · Green Creative · Green Points of View · Sustainable Brands 08 Road Trip · Sustainable Brands 2011 Road Trip · Sustainable Brands 2012 · Sustainable Businesses · Sustainable Products · Sustainable Show Highlights

The value of inspirational events… and beer.

January 27th, 2012 · No Comments

Sustainable inspiration and beer: a necessary combination. POV from the Board of Change Vertality2 Event Jan. 27, 2012.

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Tags: Events · Green Points of View · Green Positive · Social Media · Strategic Alliances · Sustainable Businesses · Sustainable Lifestyle

Is ‘Granville Island’ Brewing now serving up Localwash?

October 23rd, 2009 · No Comments

Next time you reach for a frosty British Columbia ‘microbrew’, you may want to take a closer look at the fine print. Yesterday it was announced that Granville Island Brewing was bought by Creemore, itself a sub-brand owned entirely by Molson Coors. Big brewers taking over small brands is nothing new. But this product is […]

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Tags: Green Creative · Green Points of View · Sustainable Lifestyle · Sustainable Products

It’s easy to pee green. In the shower, that is.

August 14th, 2009 · 1 Comment

It’s male logic taken to the next level. Why waste more water flushing the toilet when the shower is already doing a perfectly good job? Yes, this 45-second spot from Brazil is seriously recommending that people save water by peeing in the shower. Created by Saatchi & Saatchi, the spot features  animated shower silhouettes  – […]

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Tags: Green Creative · Green Points of View · Sustainable Lifestyle

Natureland Organic Beer. Looks good, tell me more.

May 13th, 2009 · 1 Comment

When I reported on this product last year, my main comment was ‘great beer, shame about the packaging’. Well, this year, the beer is just as good, and the packaging… better. Brian Hansford, Territory Manager for Pacific Western Brewing, told me the packaging had definitely helped sales, pointing out that the new box now actually […]

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Tags: EPIC 2009 Sustainable Living Show · Sustainable Lifestyle · Sustainable Products · Sustainable Show Highlights

Advercacy – Branding meets sustainable activism over a beer.

June 4th, 2008 · No Comments

New Belgium Brewery Greg Owsley, Chief Branding Officer. On my first night in Monterey, I stopped by a local liquor deli to stock my mini fridge. Not seeing anything ‘natural’, or ‘organic’, I settled on Fat Tire Ale, a character beer I had tried and liked once in Colorado. Little did I know I had […]

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Tags: Conference Session Highlights · Environment · Green Points of View · Sustainable Brands 08 Road Trip · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products