How to brand a hi-tech solution with low-tech magic. The Solar Tracking Tree.

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This was my second Power Plant event, and once again I found the density of interesting green types per square foot to be much higher than the average marketing fest. Even better, their presentation format gives their four featured presenters just 3 minutes and 20 seconds each to wow the crowd. Which leaves plenty of […]

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This is one product for which I am a prime target market. Energy Alternatives provides power systems for homes and cottages, and I am in the research phase for just such a system for our cabin at the lake. So I spent a bit of time at their booth. What Energy Alternatives has done well […]

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Well it’s all over but the handoff. A planet collectively sighs with relief, and can now laugh a little less nervously at SNL’s Sarah Palin skits. But with the economy disassembling itself, the environment has not been the stuff of big speeches in this election. So how will Obama’s ‘Change’ manifest itself for the green […]

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