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You know it’s time to rebrand your fruit when…

November 18th, 2011 · No Comments

You know it’s time to rebrand your fruit when… A review of the best BC grape you’ve never heard of.

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Tags: Green Creative · Sustainable Products

Manufacture local, sell global, shred in your own backyard.

November 2nd, 2011 · 1 Comment

Local brand, Prior Skis and Snowboards, has a sustainability story to tell that could resonate around the globe.

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Tags: Production · Social Media · Strategic Alliances · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products

Local Brand Benefits Go Beyond the Green.

July 5th, 2011 · No Comments

Using local advantage to go beyond ‘green’ messaging. A Unicycle Creative Case Study.

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Tags: Green Creative · Sustainable Products · Unicycle Case Studies

How do you market a product so superior it should sell itself? Just SAY it’s Better™.

February 6th, 2011 · 2 Comments

Is your product good enough to be ‘The Better _____™’ ? This tuna definitely is. So why isn’t it?

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Tags: Green Points of View · Sustainable Businesses · Sustainable Products · Uncategorized

iPhone Pic of the Week

December 28th, 2010 · No Comments

Just ignore those pesky global issues and keep spending like a good little shopper.. — Post From My iPhone

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Tags: iPhone Pics of the Week

If your brand has a real eco-advantage, for green’s sake, USE IT!!

December 1st, 2010 · 5 Comments

Campaigns for University of Northern BC and BC Tree Fruits get a green marketing review. With both barrels.

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Tags: Green Creative · Green Points of View · Sustainable Lifestyle · Sustainable Products

What’s behind a ‘green’ clothing label?

May 12th, 2008 · 2 Comments

EPIC Sustainable Living Show 2008 Vancouver – What with energy-intensive cotton farming and sweat-shop labour, shopping for clothes with an eco-conscience can be a depressing experience. The Ecoapparel booth at EPIC offered a ray of sunshine in that world, with clean designs, tasty fabrics and an infectious enthusiasm for their business. Ecoapparel is an apparel […]

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Tags: EPIC 2008 Sustainable Living Show · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products