Attending huge eco conferences where people jet in from all over the planet to discuss sustainability can feel counter-intuitive. And this year’s Globe 2016 conference in Vancouver, which I attended with Unicycle Creative client London Drugs, certainly offered moments of irony. Yet from the opening presentation, delivered by Prime Minister Justin Trudeau, to the closing […]

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Beyond lettuce, vermillion paint and stuffed frogs, defining ‘green’ for products can be difficult. First of all, the word itself has no agreed-upon definition. Should it refer to recycled, local, energy-saving, or involve a complete life cycle assessment to the molecular level? Perhaps the solution is not to judge. What’s the Green Deal?,  the sustainability […]

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It’s about time recyclers got the hero status they deserve. So when London Drugs needed to spread the word about recycling for Earth Day 2014, we decided to get social with a heroic campaign. We began with online video. Leaping out with balloons, confetti and an obnoxious bull-horn, we surprised shoppers using the London Drugs […]

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We have all seen painful tightly-scripted talking head videos, detailing how the company is responding proactively and looking towards the future, blah-de blah-de blah… A more effective approach can be to simply have a conversation, and capture key moments that really tell the tale. This takes  dedication to the art of interviewing, and a lot […]

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London Drugs more eco-friendly than Whole Foods? That’s what British Columbians say in a recent Ipsos survey.

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Trade shows and networking events are a great way for sustainability-focused companies to spread their message. But if the display itself doesn’t share those green values, what’s the point?  When creating a display for London Drugs’ What’s the Green Deal program at the 2010 EPIC Sustainable Living Show, we set the objective of our booth […]

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This year I attended the EPIC Vancouver Sustainable Living Show as an exhibitor (with two clients) as well as a blogger, shopper and beer sampler. There were brand and product concepts aplenty, offering a creative marketing boost as well as a feeling of genuine entrepreneurial optimism. Sure, the usual flock of ‘green’ graphics were on […]

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There is something inherently sad in the idea of waste. So when London Drugs set up a partnership with FreeGeek Vancouver to help collect usable older computers and keep them out of landfill, I saw an opportunity to have a little fun and tug on the heartstrings at the same time. As part of a […]

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The latest green initiative from London Drugs seems to be striking a chord with eco bloggers. A few weeks ago, as part of my work creating their ‘What’s the Green Deal’ program, I scripted and narrated a YouTube video to show their recycling process in action. Hardly the kind of filmmaking that would get me […]

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Social media did its thing last week when London Drugs Tweeted its followers on my Green Deal blog article about their innovative Styrofoam take-back and recycling initiative. (I write the blog for London Drugs’ What’s the Green Deal Program as part of my role as LD Green Marketing Consultant) The message was re-tweeted more than […]

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