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Where is the Big Green World going? – Globe 2016 Highlights

March 7th, 2016 · No Comments

Attending huge eco conferences where people jet in from all over the planet to discuss sustainability can feel counter-intuitive. And this year’s Globe 2016 conference in Vancouver, which I attended with Unicycle Creative client London Drugs, certainly offered moments of irony. Yet from the opening presentation, delivered by Prime Minister Justin Trudeau, to the closing […]

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Tags: Events · Green Points of View · Green Politics

What makes a green product… green?

May 28th, 2014 · No Comments

Beyond lettuce, vermillion paint and stuffed frogs, defining ‘green’ for products can be difficult. First of all, the word itself has no agreed-upon definition. Should it refer to recycled, local, energy-saving, or involve a complete life cycle assessment to the molecular level? Perhaps the solution is not to judge. What’s the Green Deal?,  the sustainability […]

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Tags: Brand Identity · Naming · Sustainable Products

How to integrate in-store, on-line, web video and selfies in a contest that makes customers the real #GreenHeroes

April 21st, 2014 · 4 Comments

It’s about time recyclers got the hero status they deserve. So when London Drugs needed to spread the word about recycling for Earth Day 2014, we decided to get social with a heroic campaign. We began with online video. Leaping out with balloons, confetti and an obnoxious bull-horn, we surprised shoppers using the London Drugs […]

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Tags: Green Creative · Social Media · Strategic Alliances · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies

If you want your sustainability video to sound natural, throw away the script.

November 5th, 2013 · No Comments

We have all seen painful tightly-scripted talking head videos, detailing how the company is responding proactively and looking towards the future, blah-de blah-de blah… A more effective approach can be to simply have a conversation, and capture key moments that really tell the tale. This takes  dedication to the art of interviewing, and a lot […]

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Tags: Green Creative · Sustainable Products · Unicycle Case Studies

London Drugs more eco-friendly than Whole Foods? What’s the Green Deal with that?

May 2nd, 2012 · 3 Comments

London Drugs more eco-friendly than Whole Foods? That’s what British Columbians say in a recent Ipsos survey.

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Tags: Green Creative · Green in the Economic Downturn · Published Articles · Sustainable Businesses · Sustainable Products · Unicycle Case Studies

The three R’s of building a sustainable display: Recycled, Recyclable and Reusable.

June 15th, 2010 · 1 Comment

Trade shows and networking events are a great way for sustainability-focused companies to spread their message. But if the display itself doesn’t share those green values, what’s the point?  When creating a display for London Drugs’ What’s the Green Deal program at the 2010 EPIC Sustainable Living Show, we set the objective of our booth […]

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Tags: Green Creative · Production · Unicycle Case Studies

EPIC 2010 Show a feast of green marketing roughage.

June 9th, 2010 · No Comments

This year I attended the EPIC Vancouver Sustainable Living Show as an exhibitor (with two clients) as well as a blogger, shopper and beer sampler. There were brand and product concepts aplenty, offering a creative marketing boost as well as a feeling of genuine entrepreneurial optimism. Sure, the usual flock of ‘green’ graphics were on […]

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Tags: Uncategorized

A YouTube marketing appeal to the emotional geek in all of us.

May 25th, 2010 · 3 Comments

There is something inherently sad in the idea of waste. So when London Drugs set up a partnership with FreeGeek Vancouver to help collect usable older computers and keep them out of landfill, I saw an opportunity to have a little fun and tug on the heartstrings at the same time. As part of a […]

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Tags: Green Creative · Green Points of View · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies

London Drugs styrofoam recycling video floats through the blogosphere.

September 14th, 2009 · 3 Comments

The latest green initiative from London Drugs seems to be striking a chord with eco bloggers. A few weeks ago, as part of my work creating their ‘What’s the Green Deal’ program, I scripted and narrated a YouTube video to show their recycling process in action. Hardly the kind of filmmaking that would get me […]

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Tags: Green Creative · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies

Social Media success for styrofoam recycling message.

August 17th, 2009 · No Comments

Social media did its thing last week when London Drugs Tweeted its followers on my Green Deal blog article about their innovative Styrofoam take-back and recycling initiative. (I write the blog for London Drugs’ What’s the Green Deal Program as part of my role as LD Green Marketing Consultant) The message was re-tweeted more than […]

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Tags: Green Creative · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies