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Are YOUR green product claims compliant with the US ‘Green guides’? (P.S. – If you’re Canadian… never mind)

September 14th, 2011 · No Comments

A recent post on the Environmental Leader website highlighted some of the ‘green’ guidelines recently updated by the Federal Trade Commission, for communicating environmental claims on everything from toothpaste to tires. According to the FTC website, the guidelines are made to ensure ‘voluntary compliance with such laws by members of industry’. Those found in contravention, […]

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Tags: Green Creative · Green Politics · Production · Research · Sustainable Products

Sole source, Sole branding for the supply-chain-conscious.

April 15th, 2011 · 1 Comment

See how supply-chain-conscious branding brings the coffee farmer right on to the package with a product name that stands alone.

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Tags: Green Creative · Printing · Production · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies

If your brand has a real eco-advantage, for green’s sake, USE IT!!

December 1st, 2010 · 5 Comments

Campaigns for University of Northern BC and BC Tree Fruits get a green marketing review. With both barrels.

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Tags: Green Creative · Green Points of View · Sustainable Lifestyle · Sustainable Products

Which rocks more: A greener CD package or a digital download?

October 7th, 2009 · 5 Comments

I recently completed a very fun project, the CD and package design for The Bent Nails, a band I have been involved with off and on for more years than I care to admit. I have always rather detested the classic ‘jewel case’, so I was eager to find a solution that was more compact […]

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Tags: Green Creative · Printing · Production · Research · Sustainable Lifestyle · Sustainable Products · Uncategorized · Unicycle Case Studies

London Drugs styrofoam recycling video floats through the blogosphere.

September 14th, 2009 · 3 Comments

The latest green initiative from London Drugs seems to be striking a chord with eco bloggers. A few weeks ago, as part of my work creating their ‘What’s the Green Deal’ program, I scripted and narrated a YouTube video to show their recycling process in action. Hardly the kind of filmmaking that would get me […]

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Tags: Green Creative · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies

WAL-MART gets out the Big Green Stick

July 28th, 2009 · No Comments

Recently the world’s  biggest retail footprint launched the Wal-Mart Sustainability Index, their new  scorecard for vendors. It’s a 15-question checklist designed to provide Wally World with the information it needs to give it’s customers the straight goods on the ‘green-ness’ of the products they consume. According to sources, this list will be provided to all […]

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Tags: Research · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products

Branding Biodegradable Appeal

September 26th, 2008 · No Comments

It’s a product whose time has come. Overdue, actually, if you consider how many restaurants, foodservice establishments and food packagers are still stuck in the world of plastic and Styrofoam. Vancouver based BSI (Biodegradable Solutions Inc) has been steadily growing in this market since 2002, and they now offer a whole line of 100% biodegradable […]

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Tags: Production · Research · Sustainable Lifestyle · Sustainable Products

Wish all that plastic packaging would just go away? Green Century hopes so, too.

May 1st, 2008 · No Comments

EPIC Sustainable Living Show, Vancouver 2008 – Ironic that the styrofoam box that protects your restaurant leftovers for two days will be in the landfill until the year 3000. So who’s responsibility is it to deal with? According to Green Century, business should be doing a lot more. “We took it upon ourselves to educate […]

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Tags: EPIC 2008 Sustainable Living Show · Production · Sustainable Businesses · Sustainable Products