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When design meets science: 5 ways to make statistics less sleep-inducing.

January 17th, 2011 · 2 Comments

With some forethought, and these 5 tips, you can design statistics that will get your readers through the numbers wide awake and looking for more.

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Tags: Green Creative · Green in Europe · Production · Unicycle Case Studies

New Branding Basics book comes in handy.

July 20th, 2010 · 3 Comments

When I see some of the big-money idiocy that passes for brand advertising these days, (Yes, the ad you see above is real) I want to throw this smart little book at marketing heads left and right. That’s one of the reasons I bought a box of them. The other, I must admit, is that […]

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Tags: Green Points of View · Published Articles · Research · Social Media · Unicycle Case Studies

Social Media Conference NW – navigating the new sustainable media.

March 25th, 2010 · 3 Comments

Waking up at 5:30, I have to wonder if driving a carbon-spewing vehicle across an international border to sit in a room full of strangers watching someone speak about the power of remote digital connections… isn’t just a little ironic. Regardless, I’m here at the Social Media Conference Northwest, to navigate the constantly-evolving thicket of […]

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Tags: Events · Published Articles · Research · Social Media

Do companies ‘going green’ get full credit for their investment? New report from Change says, not always.

January 21st, 2010 · 1 Comment

It’s every green CEO’s nightmare – convincing the board to invest in sustainability only to see the competition rise with the tide of public opinion for doing nothing. This is one of the potential scenarios painted in an interesting report called MapChange 2010, released this week by Change and Angus Reid Public Opinion. (Change is […]

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Tags: Green Points of View · Published Articles · Research · Sustainable Businesses

WAL-MART gets out the Big Green Stick

July 28th, 2009 · No Comments

Recently the world’s  biggest retail footprint launched the Wal-Mart Sustainability Index, their new  scorecard for vendors. It’s a 15-question checklist designed to provide Wally World with the information it needs to give it’s customers the straight goods on the ‘green-ness’ of the products they consume. According to sources, this list will be provided to all […]

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Tags: Research · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products

A Blog on the Blogosphere! Current Analysis on Green Consumer Conversation.

June 5th, 2008 · No Comments

Janet Eden-Harris, Averil Doering, Umbria  The irony of blogging from a blogosphere session was too much for me to resist, but this actually ended up being one of the most relevant presentations I encountered. Janet Eden Harris opened with an introduction to the scope of the blogosphere as Umbria defines it, which goes beyond wordpress-style […]

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Tags: Conference Session Highlights · Research · Sustainable Brands 08 Road Trip · Sustainable Lifestyle

Consumers and Business, Crossing the Chasm

June 4th, 2008 · No Comments

JoAnna Abrams Founder and CEO, John Burshek, Chief Research Officer, MindClick This research organization clearly presented the chasm developing within the sustainable marketing space: The Chasm: 66% Believe business needs to change. 16% believe business is doing so. 77% are engaged in green actions 40% don’t believe it’s going any good Majority understands terms like Reduce, […]

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Tags: Conference Session Highlights · Research · Sustainable Brands 08 Road Trip