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What’s the Green Deal launches video blog. Look out, diCaprio…

March 8th, 2010 · 2 Comments

I’m ready for my closeup. Er, maybe a little too close. But it’s all for a good cause, namely the continued greening of one of BC’s great independent retailers. As some Green Briefs fans will know, I helped London Drugs brand launch their What’s the Green Deal sustainability program almost two years ago. Since then […]

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Tags: Green Creative · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies

Eye of the Wind – A look inside Vancouver’s new green landmark.

March 7th, 2010 · 4 Comments

One sunny Friday I decided to take a closer look at Vancouver’s most visible renewable energy landmark – the Eye of the Wind turbine at Grouse Mountain. This is the world’s first power-generating turbine with a viewing platform. As your green blogging hippie, naturally I was curious. How much power does it make? Does it […]

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Tags: Environment · Sustainable Businesses · Sustainable Products

David Suzuki vs. Walmart CEO: The 2010 Walmart Canada Green Business Summit Recap

February 11th, 2010 · 6 Comments

A Walmart business summit, with keynote speech by Dr. David Suzuki. How could these two seemingly opposed global forces exist in the same confined space? This I had to see. The sun was just rising as I wheeled up to Vancouver’s Pan Pacific Hotel, to find out what Walmart had up its sleeve when it […]

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Tags: Environment · Green in the Economic Downturn · Green Points of View · Research · Sustainable Businesses · Sustainable Lifestyle

Walmart Canada announces Sustainable Product Index, new Business Sustainability web resource.

February 10th, 2010 · 1 Comment

As part of the Feb 10th Green Business Summit, David Cheesewright made some ‘major announcements’ for Walmart Canada. Here are the strongest 2: Sustainable Product Index: This will be a system designed to “… help customers across Canada evaluate the sustainability of the products they purchase, from raw materials to disposal.” It is to be […]

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Tags: Events · Green Points of View · Research

Andrew Winston to business: “Going Green is not optional.”

February 9th, 2010 · 2 Comments

That was the main message I picked up in today’s hour-long webinar with ‘Green to Gold’ author Andrew Winston. The presentation was hosted by the ‘Board of Change’, an up-and-coming organization of green entrepreneurs and sustainable types based in Vancouver. Winston remotely presented a powerpoint show which, while plagued with a few technical difficulties at […]

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Tags: Green in the Economic Downturn · Green Points of View · Published Articles · Research · Sustainable Businesses

Vancouver’s ‘Bright Green Future’ looking pretty dull.

January 15th, 2010 · 5 Comments

I stood dumbstruck, looking at the latest poster campaign for our Green Capital campaign. Type only, a headline with no direct involvement for the reader, copy with no specifics, and generic web addresses buried at the bottom as a half-hearted call-to-action. How did such a dull poster possibly get made with these ingredients: 1) Vancouver […]

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Tags: Green Creative · Green Points of View · Green Politics · Sustainable Lifestyle · Unicycle Case Studies

Dear Mayor Gregor: Three free ideas to get Vancouver’s new bright green brand out of the boardroom and on to the streets.

November 6th, 2009 · 3 Comments

I was unusually buoyant, (considering I was reading a government document), as I waded through the new 72-page PDF report –  Vancouver 2020, a Bright Green Future. This is the much-awaited guide to Vancouver City Council’s ambitious plan to be ‘a top-five global clean-tech city’, complete with a shiny new brand for our burg: ‘Vancouver […]

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Tags: Green Creative · Green in the Economic Downturn · Green Politics · Sustainable Lifestyle

London Drugs styrofoam recycling video floats through the blogosphere.

September 14th, 2009 · 3 Comments

The latest green initiative from London Drugs seems to be striking a chord with eco bloggers. A few weeks ago, as part of my work creating their ‘What’s the Green Deal’ program, I scripted and narrated a YouTube video to show their recycling process in action. Hardly the kind of filmmaking that would get me […]

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Tags: Green Creative · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies

Social Media success for styrofoam recycling message.

August 17th, 2009 · No Comments

Social media did its thing last week when London Drugs Tweeted its followers on my Green Deal blog article about their innovative Styrofoam take-back and recycling initiative. (I write the blog for London Drugs’ What’s the Green Deal Program as part of my role as LD Green Marketing Consultant) The message was re-tweeted more than […]

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Tags: Green Creative · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies

Critical Mass could use some critical messaging.

July 31st, 2009 · No Comments

I was a bit uncertain about going on today’s ride, what with the local daily paper predicting widespread chaos and inciting drivers to rebel against the ‘illegal’ riders. But a sunny Friday lured me down to the Vancouver Art Gallery to sketch the scene and join the mass. This was my second such ride, and […]

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Tags: Green Points of View · Green Politics · Sustainable Lifestyle · Unicycling