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How to integrate in-store, on-line, web video and selfies in a contest that makes customers the real #GreenHeroes

April 21st, 2014 · 4 Comments

It’s about time recyclers got the hero status they deserve. So when London Drugs needed to spread the word about recycling for Earth Day 2014, we decided to get social with a heroic campaign. We began with online video. Leaping out with balloons, confetti and an obnoxious bull-horn, we surprised shoppers using the London Drugs […]

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Tags: Green Creative · Social Media · Strategic Alliances · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies

Naming a new brand? Answer these 3 questions first.

November 15th, 2013 · No Comments

Creating a brand is like having a child; a flash of passion followed by months of discomfort, culminating in the birth of something you hope will one day grow up to support you. Or at least not spend you dry and dent your car. Naming companies, programs or products can be one of marketing’s most […]

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Tags: Green Creative · Unicycle Case Studies

London Drugs more eco-friendly than Whole Foods? What’s the Green Deal with that?

May 2nd, 2012 · 3 Comments

London Drugs more eco-friendly than Whole Foods? That’s what British Columbians say in a recent Ipsos survey.

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Tags: Green Creative · Green in the Economic Downturn · Published Articles · Sustainable Businesses · Sustainable Products · Unicycle Case Studies

How do you open the door to responsible redevelopment on the edge of Vancouver’s Downtown Eastside?

December 5th, 2011 · 1 Comment

Launching a real estate development in Downtown Eastside Vancouver opens some doors. 21 Doors.

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Tags: Green Creative · Green in the Economic Downturn · Green Politics · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies

The three R’s of building a sustainable display: Recycled, Recyclable and Reusable.

June 15th, 2010 · 1 Comment

Trade shows and networking events are a great way for sustainability-focused companies to spread their message. But if the display itself doesn’t share those green values, what’s the point?  When creating a display for London Drugs’ What’s the Green Deal program at the 2010 EPIC Sustainable Living Show, we set the objective of our booth […]

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Tags: Green Creative · Production · Unicycle Case Studies

Lorne Craig interviewed by Globe-Net on the future of advertising.

July 16th, 2009 · No Comments

Last week I had the opportunity to speak with Andrew Sauder from Globe-Net, an online resource for environmental business news. It was a stimulating conversation, leading to big questions around the vision for green marketing itself. Check it out here, along with the whole Globe-Net site. It’s a resource that will definitely be in my […]

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Tags: Green in the Economic Downturn · Green Points of View · Published Articles · Research · Sustainable Businesses · Unicycle Case Studies