We have all seen painful tightly-scripted talking head videos, detailing how the company is responding proactively and looking towards the future, blah-de blah-de blah… A more effective approach can be to simply have a conversation, and capture key moments that really tell the tale. This takes  dedication to the art of interviewing, and a lot […]

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Why you should attend Sustainable Brands 2012 – The biggest and best green branding conference in North America – Hint: How about a 20% off discount code…

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85km on a bike. 390km on a bus. 2,430km on a train. All to sustainably attend Sustainable Brands 2011 in Monterey. Learn from my experience, without all the blood, sweat and beers.

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BC retailer London Drugs tells the recycling story with a one-of-a-kind media vehicle – the StyroCycle.

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There is something inherently sad in the idea of waste. So when London Drugs set up a partnership with FreeGeek Vancouver to help collect usable older computers and keep them out of landfill, I saw an opportunity to have a little fun and tug on the heartstrings at the same time. As part of a […]

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Green marketing isn’t just about products and services. People working to further the cause of sustainability become their own brands, and need to communicate their values, objectives and personality as effectively as any bricks and mortar company. Earlier this year, I was introduced to Adriane Carr, former leader of the Green Party of BC, and […]

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