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Tevie’s Termite Taxi – I don’t know if it’s sustainable, but it sure is durable.

January 18th, 2011 · 3 Comments

1947 Chrysler Town & Country

If you have ever visited Vancouver’s famous Kits beach, you may have stared at this time-warped woodie road trip machine and wondered if it even runs. Not only does it run, it runs far. From Vancouver to Ottawa to Mexico City in fact – and that’s just one of its many long-distance accomplishments. So when the opportunity arose for me to do a brochure for this Vancouver classic, how could I resist?

It’s called Tevie’s Termite Taxi, and it’s a 1947 Chrysler Town & Country wood-paneled sedan, still running on its original motor and transmission. Tevie Smith is the car’s owner and pilot, and even with 300,000+ miles on the dial he still drives the car almost daily.

I first met Tevie when he agreed to let us photograph the car for the CD package I was designing for the Bent Nails Band. Vancouver shooter extraordinaire Clinton Hussey captured the quirky essence of the group and the car perfectly, and on a couple of extra frames shot the Termite Taxi with its real owner as well.

A few months later, Tevie called me with the idea of updating his brochure with some of Clinton’s shots. We secured the rights to use them again (Thanks, Clinton!) and I also got to go through a lifetime of scrapbook shots with Tevie to help fill out the story of this remarkable car.

Termite TaxiI decided to approach the piece as if I was designing a brochure for a whole new car brand, photoshopping the original Chrysler hood emblem as our marque. Then, armed with fonts, textures and stats from the past, I created a retro brochure that might still somehow look at home in a showroom today.

Hemlock Printers ran it on their Indigo Digital Press – it wasn’t a large run – and now Tevie has a piece to hand out the crowds of tire-kickers that invariably stop every time he attends a car show. Or even just takes his dogs for a ride to the corner store.

Sometimes I think I spend too much time worrying about every little sustainable thing. This was a project that I did purely for the love of design, for the sheer audacity of the vehicle and out of respect for an individual that lives life on his own terms.

It’s a message of pure joy and life on the road. And that’s worth a bit of time, energy and paper to share with the world.

Tags: Green Creative · Printing · Sustainable Lifestyle · Unicycle Case Studies

3 responses so far ↓

  • 1 Joe Deagle // Jul 7, 2012 at 9:36 am

    I saw this car for the first time a few years ago at an Abbotsford car show and it just blew me away. I love the whole idea of the car and the mega road trips that he takes it on. Truly inspirational!
    Joe

  • 2 Jeff // Jul 11, 2012 at 11:09 am

    What a machine….. What I’m wondering is more about Tevie Smith, past and present?

    I believe u knew him when he owned restaurant in Ricmond on #3 Rd. back in the 60’s. He was bigger than life then and I’d like to know more about his history. He must be in his 70’by now.

  • 3 admin // Jul 11, 2012 at 11:17 am

    Hi Jeff

    Yes, in his 70’s at least. Living near Kits beach when I last saw him. I think he has a very interesting past… !

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