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Entries Tagged as 'Brand Identity'

Want to save an ecosystem? Re-brand it.

February 10th, 2016 · No Comments

The 2016 deal to manage The Great Bear Rainforest has been hailed as one of the most significant environmental agreements in history. And it all began, as many great ideas have, scribbled on the back of a napkin. 20 years ago, this six-million hectare swath of continent was known simply as the “Mid-Coast Timber Supply […]

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Tags: Brand Identity · Naming · Uncategorized

How the German brands blinked on the Electric Car.

September 14th, 2015 · No Comments

It’s one thing for a potentially deluded Silicon Valley entrepreneur like Elon Musk to develop a plug-in electric luxury supercar and say the game has changed. But when auto makers like Audi and Porsche jump onto the track… well, that IS a different game. At the 2015 Frankfurt Motor Show both of these venerable German […]

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Tags: Brand Identity · Green in Europe · Green Points of View · Green Positive · Sustainable Lifestyle · Sustainable Products

Should a branding company have a ‘style’?

February 6th, 2015 · No Comments

A few thoughts on personality among the ‘Personality-Makers’, with a look at one video demo reel that has its own unique style.

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Tags: Brand Identity · Unicycle Case Studies

The best organic winery brand you haven’t heard of. Yet.

August 28th, 2014 · 1 Comment

The vines are so close to the driveway I could pick grapes out the car window. A rooster runs by and I wonder if I’ve made a wrong turn. Then, a short distance ahead, I see other cars parked between a farmhouse and a small rustic wooden barn. This is the Clos du Soleil winery, […]

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Tags: Brand Identity · Sustainable Businesses · Sustainable Products

Dear ROGERS, can you please put a less stupid face on my wireless bill?

July 28th, 2014 · No Comments

OK, everybody in Canada knows we pay some of the highest cell phone fees in the world. Our government has even gone so far as to pass legislation to reduce these levels of parasitic extortion (a superficial ploy to appease the weary consumer vote that has actually resulted in HIGHER mobile bills… but I digress) […]

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Tags: Brand Identity · Production · Social Media

Three ways to make your personal brand world-ready.

June 15th, 2014 · No Comments

Though it is the mega-corporations who dominate the headlines, small business is one of the key drivers of the sustainable world economy. In 2012, self-employment climbed 3.6 per cent in Canada, with 95,600 individuals accounting for almost 40 per cent of new jobs created in that time. And whether you are hanging your shingle as […]

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Tags: Brand Identity · Naming · Uncategorized

Gesamtkunstwerk – German for ‘here’s how to create a REAL sales experience, dumkopf!’

June 1st, 2014 · No Comments

Over the past few months in Vancouver, an intriguing idea was spelled out at the North end of the Granville Street Bridge. The word Gesamtkunstwerk was emblazoned in tasteful neon, atop a copper-clad building easily visible to all southbound traffic. So what was the meaning of this 15-letter German Scrabble masterstroke? Gesamtkunstwerk is defined as […]

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Tags: Brand Identity · Sustainable Businesses · Uncategorized

What makes a green product… green?

May 28th, 2014 · No Comments

Beyond lettuce, vermillion paint and stuffed frogs, defining ‘green’ for products can be difficult. First of all, the word itself has no agreed-upon definition. Should it refer to recycled, local, energy-saving, or involve a complete life cycle assessment to the molecular level? Perhaps the solution is not to judge. What’s the Green Deal?,  the sustainability […]

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Tags: Brand Identity · Naming · Sustainable Products