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Entries Tagged as 'Green in Europe'

How the German brands blinked on the Electric Car.

September 14th, 2015 · No Comments

It’s one thing for a potentially deluded Silicon Valley entrepreneur like Elon Musk to develop a plug-in electric luxury supercar and say the game has changed. But when auto makers like Audi and Porsche jump onto the track… well, that IS a different game. At the 2015 Frankfurt Motor Show both of these venerable German […]

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Tags: Brand Identity · Green in Europe · Green Points of View · Green Positive · Sustainable Lifestyle · Sustainable Products

Wind-Powered LEGO could inspire a whole new line of sustainable toys.

February 27th, 2012 · No Comments

Lego invests millions in renewable energy, so why don’t they show the same sustainable commitment with their toys?

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Tags: Environment · Green in Europe · Green in the Economic Downturn · Green Points of View · Sustainable Lifestyle

A global climate deal by any other name would sell so much sweeter.

December 15th, 2011 · 2 Comments

To be successful, a Global Climate Treaty needs a better name than Kyoto. (Sorry, Kyoto)

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Tags: Art · Green in Europe · Green Points of View · Green Politics · Sustainable Lifestyle

Clover Leaf Seriously Misses the Boat With Sustainability Message

June 30th, 2011 · 2 Comments

Clover Leaf Tuna Misses Boat with Sustainability ad, fills sea with greenwash instead.

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Tags: Green Creative · Green in Europe · Green Points of View · Sustainable Lifestyle

‘Sniff the Cork” Citizen group presents a two-part campaign to bring back the natural bottlestoppper.

June 8th, 2011 · No Comments

Like to pop the occasional bottle of wine? Find out more about how sustainable the cork is with this fun campaign by Citizen Group.

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Tags: Green in Europe · Sustainable Brands 2011 Road Trip · Sustainable Businesses · Sustainable Products

When design meets science: 5 ways to make statistics less sleep-inducing.

January 17th, 2011 · 2 Comments

With some forethought, and these 5 tips, you can design statistics that will get your readers through the numbers wide awake and looking for more.

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Tags: Green Creative · Green in Europe · Production · Unicycle Case Studies

Green still growing despite the recession – 2010 Green Brands Survey

June 26th, 2010 · 1 Comment

The 5th Annual ImagePower® Green Brands Survey is out, with some encouraging and surprising results. First, the environment is not going away, despite our best attempts to kill it. With over 9000 people polled in eight countries (Australia, Brazil, China, France, Germany, India and the United Kingdom) this study concludes that overall, concern for the […]

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Tags: Environment · Green in Europe · Green in the Economic Downturn · Green Positive · Research · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products

Dead Polar Bear Scale – The latest in eco-labeling.

April 10th, 2009 · 2 Comments

In an effort to stay at the forefront of environmental product communication, Unicycle Creative is proud to launch a new worldwide standard for eco-labeling, the Dead Polar Bear Scale (DPB) “It’s a way for consumers to really know what they’re buying into from a climate perspective,” Says Unicycle President Lorne Craig, “We’re all killing polar […]

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Tags: Environment · Green in Europe · Green Points of View · Research · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies

Recycle your brand – with an ad medium that keeps on giving.

March 15th, 2009 · No Comments

This was one of those ideas that made me wonder why I hadn’t thought of it. You have machines to sell aluminum cans of soda and plastic bottles of water, so why not offer the same convenience for recycling your empties and getting any deposit back? Turns out a Norwegian-based company called TOMRA is all […]

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Tags: Green in Europe · Green Politics · Production · Research · Sustainable Businesses · Sustainable Products

January 12th, 2009 · No Comments

You copy on both sides of the paper. You don’t print your e-mails. You pour reclaimed rainwater water through old coffee grounds. BUT YOU CAN STILL DO MORE!! Yes, until you consider how many grains of toner you waste on each and every letter you print, you are not worthy. Meet ECO-Font, by Spranq, which […]

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Tags: Green in Europe · Printing · Production · Sustainable Products