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Entries Tagged as 'Naming'

Want to save an ecosystem? Re-brand it.

February 10th, 2016 · No Comments

The 2016 deal to manage The Great Bear Rainforest has been hailed as one of the most significant environmental agreements in history. And it all began, as many great ideas have, scribbled on the back of a napkin. 20 years ago, this six-million hectare swath of continent was known simply as the “Mid-Coast Timber Supply […]

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Tags: Brand Identity · Naming · Uncategorized

If you REALLY want to know about advertising, green marketing and how to curb your ego, read this book.

March 1st, 2015 · No Comments

Marc Stoiber is a force of nature. I almost said freak of nature, but I didn’t. Not sure why, because he’s that, too. Not only did he build a dazzling career, drinking with the world’s creative elite and working on brands that would make Don Draper salivate, he threw it all away in a mid-life […]

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Tags: Green Creative · Green Points of View · Naming

Three ways to make your personal brand world-ready.

June 15th, 2014 · No Comments

Though it is the mega-corporations who dominate the headlines, small business is one of the key drivers of the sustainable world economy. In 2012, self-employment climbed 3.6 per cent in Canada, with 95,600 individuals accounting for almost 40 per cent of new jobs created in that time. And whether you are hanging your shingle as […]

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Tags: Brand Identity · Naming · Uncategorized

What makes a green product… green?

May 28th, 2014 · No Comments

Beyond lettuce, vermillion paint and stuffed frogs, defining ‘green’ for products can be difficult. First of all, the word itself has no agreed-upon definition. Should it refer to recycled, local, energy-saving, or involve a complete life cycle assessment to the molecular level? Perhaps the solution is not to judge. What’s the Green Deal?,  the sustainability […]

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Tags: Brand Identity · Naming · Sustainable Products