Green Briefs header image

Entries Tagged as 'Production'

Using irritating sounds to sell… peace and quiet.

June 10th, 2015 · No Comments

The Silent Gardener is a BC company that usually likes to be as unobtrusive as possible. But when making their new video, Unicycle Creative decided to get under peoples’ skin a bit. Opening with the dental-filling-shaking sounds of a Harley Davidson, the video asks a simple question: Ever want to just turn down the world? […]

[

Tags: Environment · Green Creative · Green Points of View · Production · Social Media · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies

This year for Christmas I want EVERYTHING to be made from LEGO®.*

December 17th, 2014 · 2 Comments

Well it has been a pretty well-assembled year here at Green Briefs and Unicycle Creative. To celebrate, I made this fun little card with my family, showing how all the pieces of 2014 clicked together (more or less) to create a pretty awesome set. Many best wishes and gratitude to all my readers, clients and […]

[

Tags: Art · Printing · Production · Sustainable Lifestyle · Unicycle Case Studies

Dear ROGERS, can you please put a less stupid face on my wireless bill?

July 28th, 2014 · No Comments

OK, everybody in Canada knows we pay some of the highest cell phone fees in the world. Our government has even gone so far as to pass legislation to reduce these levels of parasitic extortion (a superficial ploy to appease the weary consumer vote that has actually resulted in HIGHER mobile bills… but I digress) […]

[

Tags: Brand Identity · Production · Social Media

This tree-free paper delivers green benefits without costing more greenbacks.

January 25th, 2014 · 2 Comments

Your CEO may not be interested in spending extra money to save the world’s forests, but if everything else were equal, (including price), who wouldn’t choose to hug a tree? The Wheat Sheet is an office-grade paper that offers the same quality, appearance and performance of regular paper, but uses less trees, produces less carbon […]

[

Tags: Printing · Production · Sustainable Businesses · Sustainable Products

Taking print off the endangered species list.

March 9th, 2012 · 2 Comments

It’s OK to print again. Really. The sustainable side of ink-on-paper.

[

Tags: Green Creative · Green Points of View · Green Positive · Printing · Production · Sustainable Businesses · Sustainable Products · Unicycle Case Studies

Manufacture local, sell global, shred in your own backyard.

November 2nd, 2011 · 1 Comment

Local brand, Prior Skis and Snowboards, has a sustainability story to tell that could resonate around the globe.

[

Tags: Production · Social Media · Strategic Alliances · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products

Are YOUR green product claims compliant with the US ‘Green guides’? (P.S. – If you’re Canadian… never mind)

September 14th, 2011 · No Comments

A recent post on the Environmental Leader website highlighted some of the ‘green’ guidelines recently updated by the Federal Trade Commission, for communicating environmental claims on everything from toothpaste to tires. According to the FTC website, the guidelines are made to ensure ‘voluntary compliance with such laws by members of industry’. Those found in contravention, […]

[

Tags: Green Creative · Green Politics · Production · Research · Sustainable Products

How To Make Cheap Charming – What WalMart could learn from Honest Ed’s Hand-Lettered Brand.

July 11th, 2011 · 5 Comments

WalMart can’t compete with Honest Ed’s almost lost art of hand painted signs.

[

Tags: Art · Green Creative · Green in the Economic Downturn · Green Positive · Printing · Production

Gamification. Are you an Achiever, a Socializer, an Explorer or a Killer?

June 12th, 2011 · 2 Comments

‘Gamification’ is the new marketing buzzword. Is your brand ready to play? Check out this recap from SB2011 in Monterey to find out.

[

Tags: Green Creative · Green Points of View · Production · Social Media · Sustainable Brands 2011 Road Trip

Recycled media vehicle helps bring in more green for London Drugs.

May 4th, 2011 · 2 Comments

BC retailer London Drugs tells the recycling story with a one-of-a-kind media vehicle – the StyroCycle.

[

Tags: Green Creative · Production · Social Media · Unicycle Case Studies