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Bike Fashion show a hot event, but needs to get out of hipsterville.

October 8th, 2010 · 8 Comments

I’m nursing a Stanley Park Ale in the pulsating hip basement of the Calabash Bistro, with a crowd of cyclist types way cooler than me. It’s Momentum Magazine’s BikeStyle Tour Fashion Show and it’s making me feel like a stowaway in bike geek heaven. Momentum is ‘North America’s Bike Lifestyle Magazine’. And they created a […]

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Tags: Environment · Events · Sustainable Lifestyle · Sustainable Products · Uncategorized

Never underestimate the power of a fun idea.

August 3rd, 2010 · 3 Comments

Have you got a sustainability idea or initiative to get off the ground? You might want to take yourself a lot less seriously. Less than two months ago, the Crazy Sustainable Commute was just a fun office idea in the head of Steve Unger, a Senior Director at SAP. The concept is now gaining momentum […]

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Tags: Events · Green Creative · Green Positive · Social Media · Sustainable Lifestyle · Unicycle Case Studies

EPIC 2010 Show a feast of green marketing roughage.

June 9th, 2010 · No Comments

This year I attended the EPIC Vancouver Sustainable Living Show as an exhibitor (with two clients) as well as a blogger, shopper and beer sampler. There were brand and product concepts aplenty, offering a creative marketing boost as well as a feeling of genuine entrepreneurial optimism. Sure, the usual flock of ‘green’ graphics were on […]

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Tags: Uncategorized

Recycle your corporate billboards. Or sweatshirts.

April 13th, 2010 · 2 Comments

If you are an advertiser who buys billboard media, chances are you may have some vinyl boards in the mix. If that’s the case, you can now get your old billboards repurposed into dashing courier-style bags by Vancouver’s ECO Apparel. This is a great re-use of material, and could become an instant hit with your […]

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Tags: Green Creative · Production · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products

Vancouver’s ‘Bright Green Future’ looking pretty dull.

January 15th, 2010 · 5 Comments

I stood dumbstruck, looking at the latest poster campaign for our Green Capital campaign. Type only, a headline with no direct involvement for the reader, copy with no specifics, and generic web addresses buried at the bottom as a half-hearted call-to-action. How did such a dull poster possibly get made with these ingredients: 1) Vancouver […]

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Tags: Green Creative · Green Points of View · Green Politics · Sustainable Lifestyle · Unicycle Case Studies

Want 600 horsepower? Take the engine out of your car.

October 1st, 2009 · 2 Comments

It’s a daring leap of logic that could delight motorheads and granola crunchers alike. By taking the motor out from under the hood and putting electromotors in one or more of the vehicle’s wheels, engineers can now burn rubber without burning carbon. In 2008, a company called PML Flightlink unveiled a Ford F-150 at the […]

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Tags: Research · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products

Cleaning the world’s largest ashtray.

September 28th, 2009 · No Comments

This past weekend I went with my family to the TD Great Canadian Shoreline Cleanup. It was a gorgeous day on English Bay as we showed up with about 50 or 60 other people to scour the beach and shoreline for litter. As I kneeled in the sand, picking up lipstick-stained cigarette butts, bottle tops […]

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Tags: Events · Green Creative · Sustainable Lifestyle

It’s easy to pee green. In the shower, that is.

August 14th, 2009 · 1 Comment

It’s male logic taken to the next level. Why waste more water flushing the toilet when the shower is already doing a perfectly good job? Yes, this 45-second spot from Brazil is seriously recommending that people save water by peeing in the shower. Created by Saatchi & Saatchi, the spot features  animated shower silhouettes  – […]

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Tags: Green Creative · Green Points of View · Sustainable Lifestyle

Critical Mass could use some critical messaging.

July 31st, 2009 · No Comments

I was a bit uncertain about going on today’s ride, what with the local daily paper predicting widespread chaos and inciting drivers to rebel against the ‘illegal’ riders. But a sunny Friday lured me down to the Vancouver Art Gallery to sketch the scene and join the mass. This was my second such ride, and […]

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Tags: Green Points of View · Green Politics · Sustainable Lifestyle · Unicycling

Sundog Clothesline Company A green marketer’s dry dream.

May 13th, 2009 · No Comments

Here are some products ripe for the times. What could be more pure than the smell of fresh clothes drying in the sun? What could offer more righteous and newsworthy PR opportunities than the fight for the right to dry clothes?  Add to that a unique range of products tailored to apartment dwellers as well […]

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Tags: EPIC 2009 Sustainable Living Show · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products · Sustainable Show Highlights