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When is an attack ad NOT an attack ad?

March 8th, 2011 · 4 Comments

When is a political attack ad NOT an attack ad? The Green Party’s new TV spot, attacked by Green Briefs.

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Tags: Green Creative · Green Politics

Do you have to shop specialty stores to shop green?

April 20th, 2010 · 2 Comments

Not always. At least, that’s the message I’m trying to convey in this latest London Drugs video. I took a tour through my local store and helped the manager build a display of green products for Earth Day. These are products identified under the What’s the Green Deal program Unicycle Creative helped them launch more […]

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Tags: Green Creative · Green in the Economic Downturn · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies

The future of Telus TV could be even friendlier.

November 18th, 2009 · 2 Comments

This fall, our family got Telus TV. The promo deal sucked us in, our friendly installer managed to figure out how to wire both ends of a 1920’s apartment without stapling cable everywhere and now we can vegetate digitally. (Of course, the first thing I did with this marvel of new technology was use the […]

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Tags: Sustainable Lifestyle

Why don’t greener TVs lead to greener TV ads?

June 23rd, 2008 · No Comments

When I read the June 16th news that Sony’s new 32” Bravia LCD TV uses up to 30% less energy, I was thrilled with the idea of saving the planet while sitting on the couch. In one demonstration, a press release stated, a watt-counter attached to the new 32-inch Bravia showed it consumed just 82 watts […]

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Tags: Green Points of View · Sustainable Lifestyle · Sustainable Products