You know it’s time to rebrand your fruit when… A review of the best BC grape you’ve never heard of.

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If there’s one thing any marketer likes it’s a client who can back up their claim. When I met Kevin Pegg from Energy Alternatives in Victoria last year, I knew he was the real deal. So I was pleased and honoured when he asked Unicycle Creative to build some magazine ads to tell his story. […]

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When I reported on this product last year, my main comment was ‘great beer, shame about the packaging’. Well, this year, the beer is just as good, and the packaging… better. Brian Hansford, Territory Manager for Pacific Western Brewing, told me the packaging had definitely helped sales, pointing out that the new box now actually […]

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If you wince every time you have to print a job on the skins of dead trees, take a look at TerraSkin™. Instead of using wood pulp, TerraSkin™ is manufactured from stone – 75% mineral powder held together with 25% non-toxic resin – in a manufacturing process that uses no water. The result is a […]

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As home renovations and construction grows, Alastair Moore  and Pete McGee at want to help make more of that growth green. Their store, Greenworks Building Supply in Vancouver, offers a blend of eco-chic design, trade warehouse sensibility. There are various interpretations of the term ‘green building’. There are products and services that are energy efficient, […]

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  When you’re cruising around on just one wheel, you need footwear that gives you a good feel for the earth. The Blackspot Sneaker is more than just a shoe. It’s a global movement. Or global brand anti-movement, if you will. The shoe itself is made from organic hemp, in a sweat-free Portugese union shop, […]

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If you take the R train from Manhattan south to Union station in Brooklyn, you emerge in a streetscape that looks somewhat less than eco-friendly. But a few brownstone-lined blocks over, on a charming street of shops, you’ll find 3R Living, a tidy boutique of recycled, re-thought and refreshing lifestyle products. The store is the brainchild […]

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