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If you want your sustainability video to sound natural, throw away the script.

November 5th, 2013 · No Comments

We have all seen painful tightly-scripted talking head videos, detailing how the company is responding proactively and looking towards the future, blah-de blah-de blah… A more effective approach can be to simply have a conversation, and capture key moments that really tell the tale. This takesĀ  dedication to the art of interviewing, and a lot […]

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Tags: Green Creative · Sustainable Products · Unicycle Case Studies

One month til Sustainable Brands 2012. Who wants to come for 20% off?

May 4th, 2012 · 1 Comment

Why you should attend Sustainable Brands 2012 – The biggest and best green branding conference in North America – Hint: How about a 20% off discount code…

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Tags: Events · Green Creative · Green Points of View · Sustainable Brands 08 Road Trip · Sustainable Brands 2011 Road Trip · Sustainable Brands 2012 · Sustainable Businesses · Sustainable Products · Sustainable Show Highlights

Sustainable Brands 2011 – The Unofficial Road Trip Video

June 14th, 2011 · 12 Comments

85km on a bike. 390km on a bus. 2,430km on a train. All to sustainably attend Sustainable Brands 2011 in Monterey. Learn from my experience, without all the blood, sweat and beers.

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Tags: Green Creative · Sustainable Brands 2011 Road Trip · Sustainable Lifestyle · Sustainable Products

Recycled media vehicle helps bring in more green for London Drugs.

May 4th, 2011 · 2 Comments

BC retailer London Drugs tells the recycling story with a one-of-a-kind media vehicle – the StyroCycle.

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Tags: Green Creative · Production · Social Media · Unicycle Case Studies

A YouTube marketing appeal to the emotional geek in all of us.

May 25th, 2010 · 3 Comments

There is something inherently sad in the idea of waste. So when London Drugs set up a partnership with FreeGeek Vancouver to help collect usable older computers and keep them out of landfill, I saw an opportunity to have a little fun and tug on the heartstrings at the same time. As part of a […]

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Tags: Green Creative · Green Points of View · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies

Green people need branding, too.

October 1st, 2008 · 1 Comment

Green marketing isn’t just about products and services. People working to further the cause of sustainability become their own brands, and need to communicate their values, objectives and personality as effectively as any bricks and mortar company. Earlier this year, I was introduced to Adriane Carr, former leader of the Green Party of BC, and […]

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Tags: Environment · Green Points of View · Green Politics · Strategic Alliances · Sustainable Lifestyle · Unicycle Case Studies