There’s nothing appealing about having a giant plastic barrel in your yard. But a gently babbling fountain that sits atop a sub-surface cistern, circulating the water to keep it fresh while taking some of the stress off our municipal water and storm sewer systems… what’s not to like about that?
I like the upside-down umbrella idea of their logo, and the endless rain booth was nicely designed, with informative displays. Owner Gord Szolnyanszky took me through a few of the advantages of the systems, and we discussed the challenges of setting it up off-grid (powering the fountain being the main one). After returning home, I checked out the endless rain web site, which offers a rich viewing experience, if a bit flash-heavy.
Green Briefs Marketing Thoughts: IMHO, this set-up should be required in new home construction. So why not contact municipal regulators and news agencies to make the case? Choose an Endless Rain representative and position them as an expert in the media for PR opportunities regarding water issues. And look act cross-promoting with contractors, architects, landscapers and even fountain artists like Douglas Walker.
3 responses so far ↓
1 Sustainable Water Art // May 13, 2009 at 11:57 am
[…] or solar-powered components. (And who knows, maybe he has some) He might also want to talk with Endless Rain about incorporating his sculptures into their in-ground water capture and storage […]
2 Gord // May 14, 2009 at 9:20 am
To speak to your marketing thoughts: I’ve contacted everyone from David Suzuki to Al Gore to the minister of the environment to the CRD here in Victoria to newspapers etc. There’s a lot of education to be done but we’re getting there slowly. We’re also trying to get in front of as many contractors and architects as we can with a focused marketing piece detailing, amongst other things, LEED point generation.
If you’d like to see the responses from Al Gore and David Suzuki etc. They’re posted on the endless rain facebook fan page. Thanks again,
Gord
3 admin // May 14, 2009 at 10:48 am
Thanks for the comment Gord. And way to go big on your Facebook fans! I’ll look for your updates.
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