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Are YOUR green product claims compliant with the US ‘Green guides’? (P.S. – If you’re Canadian… never mind)

September 14th, 2011 · No Comments

A recent post on the Environmental Leader website highlighted some of the ‘green’ guidelines recently updated by the Federal Trade Commission, for communicating environmental claims on everything from toothpaste to tires. According to the FTC website, the guidelines are made to ensure ‘voluntary compliance with such laws by members of industry’. Those found in contravention, […]

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Tags: Green Creative · Green Politics · Production · Research · Sustainable Products

Clover Leaf Seriously Misses the Boat With Sustainability Message

June 30th, 2011 · 2 Comments

Clover Leaf Tuna Misses Boat with Sustainability ad, fills sea with greenwash instead.

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Tags: Green Creative · Green in Europe · Green Points of View · Sustainable Lifestyle

iPhone pic of the week – Sept 13

September 13th, 2010 · No Comments

I don’t think this is Greenwash. I actually know some people who drink enough Starbucks out of paper cups to use up a whole tree.

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Tags: Art · Environment · Green Points of View · iPhone Pics of the Week · Social Media

Lipton and Canada Dry busted for greenwash by the FDA. Don’t let Claim Creep happen to you!

September 8th, 2010 · 3 Comments

You would think that companies as large and bristling with lawyers as Unilever and the Dr. Pepper Snapple Group would know better than to play fast and loose with health claims. Apparently not. On August 23 the FDA slammed them, saying to Canada Dry that “…the soft drink does not meet federal requirements to carry […]

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Tags: Research · Sustainable Products

Is ‘Granville Island’ Brewing now serving up Localwash?

October 23rd, 2009 · No Comments

Next time you reach for a frosty British Columbia ‘microbrew’, you may want to take a closer look at the fine print. Yesterday it was announced that Granville Island Brewing was bought by Creemore, itself a sub-brand owned entirely by Molson Coors. Big brewers taking over small brands is nothing new. But this product is […]

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Tags: Green Creative · Green Points of View · Sustainable Lifestyle · Sustainable Products