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Sole source, Sole branding for the supply-chain-conscious.

April 15th, 2011 · 1 Comment

See how supply-chain-conscious branding brings the coffee farmer right on to the package with a product name that stands alone.

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Tags: Green Creative · Printing · Production · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies

Bike Fashion show a hot event, but needs to get out of hipsterville.

October 8th, 2010 · 8 Comments

I’m nursing a Stanley Park Ale in the pulsating hip basement of the Calabash Bistro, with a crowd of cyclist types way cooler than me. It’s Momentum Magazine’s BikeStyle Tour Fashion Show and it’s making me feel like a stowaway in bike geek heaven. Momentum is ‘North America’s Bike Lifestyle Magazine’. And they created a […]

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Tags: Environment · Events · Sustainable Lifestyle · Sustainable Products · Uncategorized

Social Media Conference NW – navigating the new sustainable media.

March 25th, 2010 · 3 Comments

Waking up at 5:30, I have to wonder if driving a carbon-spewing vehicle across an international border to sit in a room full of strangers watching someone speak about the power of remote digital connections… isn’t just a little ironic. Regardless, I’m here at the Social Media Conference Northwest, to navigate the constantly-evolving thicket of […]

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Tags: Events · Published Articles · Research · Social Media

The Age of Digital Distinction

September 1st, 2009 · No Comments

There’s now one more way for us to measure ourselves against the world. The Online Identity Calculator, created by the Reach Branding Club, promises to “…evaluate the strength of your online brand”, by having you enter in some statistics and leading you through a self-assessment of theĀ  Google results on your own name. It’s a […]

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Tags: Research

Green people need branding, too.

October 1st, 2008 · 1 Comment

Green marketing isn’t just about products and services. People working to further the cause of sustainability become their own brands, and need to communicate their values, objectives and personality as effectively as any bricks and mortar company. Earlier this year, I was introduced to Adriane Carr, former leader of the Green Party of BC, and […]

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Tags: Environment · Green Points of View · Green Politics · Strategic Alliances · Sustainable Lifestyle · Unicycle Case Studies