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Green still growing despite the recession – 2010 Green Brands Survey

June 26th, 2010 · 1 Comment

The 5th Annual ImagePower® Green Brands Survey is out, with some encouraging and surprising results. First, the environment is not going away, despite our best attempts to kill it. With over 9000 people polled in eight countries (Australia, Brazil, China, France, Germany, India and the United Kingdom) this study concludes that overall, concern for the […]

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Tags: Environment · Green in Europe · Green in the Economic Downturn · Green Positive · Research · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products

It’s time to ReBrand the Gulf of Mexico Oil Spill.

May 12th, 2010 · No Comments

It’s time to ReBrand the worst offshore spill in history.

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Tags: Green Creative · Green Points of View · Green Politics · Social Media · Unicycle Case Studies

David Suzuki vs. Walmart CEO: The 2010 Walmart Canada Green Business Summit Recap

February 11th, 2010 · 6 Comments

A Walmart business summit, with keynote speech by Dr. David Suzuki. How could these two seemingly opposed global forces exist in the same confined space? This I had to see. The sun was just rising as I wheeled up to Vancouver’s Pan Pacific Hotel, to find out what Walmart had up its sleeve when it […]

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Tags: Environment · Green in the Economic Downturn · Green Points of View · Research · Sustainable Businesses · Sustainable Lifestyle

Walmart Canada announces Sustainable Product Index, new Business Sustainability web resource.

February 10th, 2010 · 1 Comment

As part of the Feb 10th Green Business Summit, David Cheesewright made some ‘major announcements’ for Walmart Canada. Here are the strongest 2: Sustainable Product Index: This will be a system designed to “… help customers across Canada evaluate the sustainability of the products they purchase, from raw materials to disposal.” It is to be […]

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Tags: Events · Green Points of View · Research

New World Organic Granola sending 50 cents a bag to Haiti Relief.

January 25th, 2010 · No Comments

Last year I wrote about Burnaby-based New World Foods, a solid local contender in the organic granola category. A few days ago I got an email from their Vice President, Rajinder Bagga, asking me to spread the word about their fundraising drive for  Canadian Red Cross Haiti Relief. They are donating 50 cents from every […]

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Tags: Green Politics · Sustainable Lifestyle · Sustainable Products

Vancouver’s ‘Bright Green Future’ looking pretty dull.

January 15th, 2010 · 5 Comments

I stood dumbstruck, looking at the latest poster campaign for our Green Capital campaign. Type only, a headline with no direct involvement for the reader, copy with no specifics, and generic web addresses buried at the bottom as a half-hearted call-to-action. How did such a dull poster possibly get made with these ingredients: 1) Vancouver […]

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Tags: Green Creative · Green Points of View · Green Politics · Sustainable Lifestyle · Unicycle Case Studies

BC’s Throne Speech: Eco-Marketing bonanza, or just more hot green air?

February 15th, 2007 · No Comments

  On February 13th, 2007, Parliament was launched with a Throne Speech that “calls for bold action to reduce greenhouse gas emissions.” Included among the politically ambitious if somewhat vague promises, were a number of concepts that should prove fertile for businesses who are already walking the walk. One that caught my attention was “A new $25-million Innovative […]

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Tags: Green Points of View · Green Politics