The 5th Annual ImagePower® Green Brands Survey is out, with some encouraging and surprising results. First, the environment is not going away, despite our best attempts to kill it. With over 9000 people polled in eight countries (Australia, Brazil, China, France, Germany, India and the United Kingdom) this study concludes that overall, concern for the […]

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It’s time to ReBrand the worst offshore spill in history.

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A Walmart business summit, with keynote speech by Dr. David Suzuki. How could these two seemingly opposed global forces exist in the same confined space? This I had to see. The sun was just rising as I wheeled up to Vancouver’s Pan Pacific Hotel, to find out what Walmart had up its sleeve when it […]

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As part of the Feb 10th Green Business Summit, David Cheesewright made some ‘major announcements’ for Walmart Canada. Here are the strongest 2: Sustainable Product Index: This will be a system designed to “… help customers across Canada evaluate the sustainability of the products they purchase, from raw materials to disposal.” It is to be […]

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Last year I wrote about Burnaby-based New World Foods, a solid local contender in the organic granola category. A few days ago I got an email from their Vice President, Rajinder Bagga, asking me to spread the word about their fundraising drive for  Canadian Red Cross Haiti Relief. They are donating 50 cents from every […]

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I stood dumbstruck, looking at the latest poster campaign for our Green Capital campaign. Type only, a headline with no direct involvement for the reader, copy with no specifics, and generic web addresses buried at the bottom as a half-hearted call-to-action. How did such a dull poster possibly get made with these ingredients: 1) Vancouver […]

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  On February 13th, 2007, Parliament was launched with a Throne Speech that “calls for bold action to reduce greenhouse gas emissions.” Included among the politically ambitious if somewhat vague promises, were a number of concepts that should prove fertile for businesses who are already walking the walk. One that caught my attention was “A new $25-million Innovative […]

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