About Unicycle Creative and Lorne Craig

Unicycle is a marketing creative proprietorship dedicated to moving environmental and socially sustainable business forward. On a unicycle, there is no coasting. Only dynamic balance, constantly adapting to change. Leaving behind just one small track on the earth.

On Lorne Craig: After 20+ years in advertising, I’ve worked on everything from national TV and radio to outdoor, web sites, print collateral, promotions, coupons and Ninjas. I’ve done brainstorming, corporate visioning, branding, design, copywriting, art direction, photography, illustration, painting, photoshop and video. I’ve won some creative awards and more importantly, achieved business results for my clients.

And yes, I can unicycle, although not as well as I do that other stuff.

17 Comments

17 responses so far ↓

1 Sharon Craig // May 23, 2008 at 1:22 pm

good one, clean design.
love the briefs and strategically placed recycle logo
still going thru the site….
2 Scott McDougall // Jul 2, 2008 at 6:19 am

Hey Lorne .. loving the blog. Keep up the good work.

S.
3 Aviva Phillips // Jul 10, 2008 at 2:00 pm

Hi Lorne,
I am currently compiling research on corporate social responsibility and, more specifically, the consumer side of the equation. As opposed to looking at who’s doing what – which company is the greenest and which should be shunned – I thought it would be wiser and more insightful to look at what consumers really make of this trend and if it all really matters.
I would love to speak to someone who is well versed on the subject matter and, as such, I was wondering if it would be possible to conduct an interview with you. I just read your article in Marketing Magazine and would love to hear more from you.
I would appreciate if you would contact me so that I could further explain my intentions, and get a better understanding of your opinion.
Thank you very much for your consideration.
4 rosie pech // Aug 27, 2008 at 11:24 am

Great blogs and bodies of work. Others will be green with envy. Love the Bicycle Sports Pacific campaign.
5 Maria Pereira // Nov 7, 2008 at 2:30 am

Hi Lorne,
love your website. I am blogging for Gina at Greenme .ie
Your content and format is so fresh and breezy.
maria
6 admin // Nov 7, 2008 at 9:34 am

Thanks for the feedback, everyone. It’s certainly a lot of fun to keep writing about this stuff, and keeping green marketing relevant during these economic times will be especially important, I think.

Lorne
7 Sharon Craig // Nov 7, 2008 at 11:52 am

Great blog…. good timely messages.
Thanks for keeping it current and some historical content as well.
8 Gillian Benard // Nov 18, 2008 at 12:28 pm

Hey Lorne, just came across your new less-Big web presence. Congratulations! Unicycle and the blog look great.
Gillian
9 Lisa Mighton // Oct 20, 2009 at 12:35 am

How come you can’t coast on a unicycle?
10 admin // Oct 20, 2009 at 1:04 am

Well, some people sort of can. The pedals are fixed, though, so that means you have to lift your feet and control the wheel by placing the sole of your shoe on it. Check out his gal: http://www.youtube.com/watch?v=q_vsP_06kOs
11 Rajinder Bagga // Jan 23, 2010 at 10:57 am

Hi Lorne, Thank you for the good work you are doing for the companies that are good for the environment. I love your blogs.
12 Rajinder Bagga // Jan 23, 2010 at 10:59 am

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13 admin // Jan 23, 2010 at 1:30 pm

Thanks, Rajinder. I’m hoping to keep moving in a positive direction!
14 Gayle Pescud // Apr 27, 2010 at 12:22 pm

Awesome site. Just saw it at Dave Risley. How do we contact you? Thanks.
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16 Bcitma – BCITMA Marketing Week 2011 // Sep 27, 2011 at 8:07 pm

[…] This will include a panel of speakers – with each speaker will talking for 20 mins, followed by Q&A. Lorne’s focus is on green marketing. Here is a bit about him from his website: http://unicyclecreative.com/wordpress/about-unicycle-creative-and-lorne-craig/ […]
17 Pipelines in parks? Welcome to Super, Fracktural BC! -The Common Sense CanadianThe Common Sense Canadian // Apr 8, 2014 at 3:17 pm

[…] Lorne Craig is the president of Unicycle Creative, a marketing company “dedicated to moving environmental and socially sustainable business forward”. He also publishes the green briefs blog. […]