Last year I wrote about Burnaby-based New World Foods, a solid local contender in the organic granola category. A few days ago I got an email from their Vice President, Rajinder Bagga, asking me to spread the word about their fundraising drive for  Canadian Red Cross Haiti Relief. They are donating 50 cents from every bag purchased, from now until February 28th. It should be noted that the smaller a company, the more difficult it is to absorb a profit hit from such an initiative. Which to me, makes it worth that much more.

The mess in Port Au Prince will take years to clean up, so I encourage you to stock up on some granola and help keep the aid flowing. Even if you have already given in other ways.

What the heck. Buy a few bags for your own earthquake kit while you’re at it.

Look for New World products at London Drugs, IGA, Planet Organic, Whole Foods, Stongs, Sweet Cherubim, Famous Foods and many independent food stores.
For more information email newworld@telus.net.