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When design meets science: 5 ways to make statistics less sleep-inducing.

January 17th, 2011 · 2 Comments

With some forethought, and these 5 tips, you can design statistics that will get your readers through the numbers wide awake and looking for more.

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Tags: Green Creative · Green in Europe · Production · Unicycle Case Studies

Social Media Conference NW – navigating the new sustainable media.

March 25th, 2010 · 3 Comments

Waking up at 5:30, I have to wonder if driving a carbon-spewing vehicle across an international border to sit in a room full of strangers watching someone speak about the power of remote digital connections… isn’t just a little ironic. Regardless, I’m here at the Social Media Conference Northwest, to navigate the constantly-evolving thicket of […]

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Tags: Events · Published Articles · Research · Social Media

Do companies ‘going green’ get full credit for their investment? New report from Change says, not always.

January 21st, 2010 · 1 Comment

It’s every green CEO’s nightmare – convincing the board to invest in sustainability only to see the competition rise with the tide of public opinion for doing nothing. This is one of the potential scenarios painted in an interesting report called MapChange 2010, released this week by Change and Angus Reid Public Opinion. (Change is […]

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Tags: Green Points of View · Published Articles · Research · Sustainable Businesses

Social Media success for styrofoam recycling message.

August 17th, 2009 · No Comments

Social media did its thing last week when London Drugs Tweeted its followers on my Green Deal blog article about their innovative Styrofoam take-back and recycling initiative. (I write the blog for London Drugs’ What’s the Green Deal Program as part of my role as LD Green Marketing Consultant) The message was re-tweeted more than […]

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Tags: Green Creative · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies

Unicycle Strategic Alliance Profile: J. Ottman Consulting

January 16th, 2007 · No Comments

  A main reason for my recent visit to New York was to meet with sustainability marketing pioneer Jacquelyn Ottman, a passionate and much accredited innovator, author, strategist and public speaker who has been helping businesses, government agencies, and not-for-profit groups meet consumer needs more sustainably for nearly 20 years. Listening to Jacquie talk about […]

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Tags: Strategic Alliances