With some forethought, and these 5 tips, you can design statistics that will get your readers through the numbers wide awake and looking for more.

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Waking up at 5:30, I have to wonder if driving a carbon-spewing vehicle across an international border to sit in a room full of strangers watching someone speak about the power of remote digital connections… isn’t just a little ironic. Regardless, I’m here at the Social Media Conference Northwest, to navigate the constantly-evolving thicket of […]

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It’s every green CEO’s nightmare – convincing the board to invest in sustainability only to see the competition rise with the tide of public opinion for doing nothing. This is one of the potential scenarios painted in an interesting report called MapChange 2010, released this week by Change and Angus Reid Public Opinion. (Change is […]

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Social media did its thing last week when London Drugs Tweeted its followers on my Green Deal blog article about their innovative Styrofoam take-back and recycling initiative. (I write the blog for London Drugs’ What’s the Green Deal Program as part of my role as LD Green Marketing Consultant) The message was re-tweeted more than […]

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  A main reason for my recent visit to New York was to meet with sustainability marketing pioneer Jacquelyn Ottman, a passionate and much accredited innovator, author, strategist and public speaker who has been helping businesses, government agencies, and not-for-profit groups meet consumer needs more sustainably for nearly 20 years. Listening to Jacquie talk about […]

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