Attending huge eco conferences where people jet in from all over the planet to discuss sustainability can feel counter-intuitive. And this year’s Globe 2016 conference in Vancouver, which I attended with Unicycle Creative client London Drugs, certainly offered moments of irony. Yet from the opening presentation, delivered by Prime Minister Justin Trudeau, to the closing […]

[Read more →]

Get tested ASAP – you never know how much sustainability you could be spreading!

[Read more →]

Why you should attend Sustainable Brands 2012 – The biggest and best green branding conference in North America – Hint: How about a 20% off discount code…

[Read more →]

One green investing expert says it can be profitable to put your green money where your mouth is.

[Read more →]

One can only take so much business info. – Posted using BlogPress from my iPhone

[Read more →]

Can a business improvement association label a whole region green? Vancouver’s Strathcona Business Improvement Association thinks so. They have branded themselves as the ‘Strathcona Green Zone’ and are in their third year of focusing, sharing and collaborating with local business members on sustainability. This was the message at Sustainability 3.0, an annual presentation and mini […]

[Read more →]

The 5th Annual ImagePower® Green Brands Survey is out, with some encouraging and surprising results. First, the environment is not going away, despite our best attempts to kill it. With over 9000 people polled in eight countries (Australia, Brazil, China, France, Germany, India and the United Kingdom) this study concludes that overall, concern for the […]

[Read more →]

This year I attended the EPIC Vancouver Sustainable Living Show as an exhibitor (with two clients) as well as a blogger, shopper and beer sampler. There were brand and product concepts aplenty, offering a creative marketing boost as well as a feeling of genuine entrepreneurial optimism. Sure, the usual flock of ‘green’ graphics were on […]

[Read more →]

The irony was obvious. I was stopping for petrol at the Esso station in Hope BC as I glanced over to the parking area and saw a young couple self-fueling their Toyota Delica with a hose leading from a trailer fill of waste vegetable oil. I soon learned Tyson Jerry and Cloe Whittaker were on […]

[Read more →]

[Read more →]