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One month til Sustainable Brands 2012. Who wants to come for 20% off?

May 4th, 2012 · 1 Comment

Why you should attend Sustainable Brands 2012 – The biggest and best green branding conference in North America – Hint: How about a 20% off discount code…

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Tags: Events · Green Creative · Green Points of View · Sustainable Brands 08 Road Trip · Sustainable Brands 2011 Road Trip · Sustainable Brands 2012 · Sustainable Businesses · Sustainable Products · Sustainable Show Highlights

A global climate deal by any other name would sell so much sweeter.

December 15th, 2011 · 2 Comments

To be successful, a Global Climate Treaty needs a better name than Kyoto. (Sorry, Kyoto)

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Tags: Art · Green in Europe · Green Points of View · Green Politics · Sustainable Lifestyle

Sole source, Sole branding for the supply-chain-conscious.

April 15th, 2011 · 1 Comment

See how supply-chain-conscious branding brings the coffee farmer right on to the package with a product name that stands alone.

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Tags: Green Creative · Printing · Production · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies

When is an attack ad NOT an attack ad?

March 8th, 2011 · 4 Comments

When is a political attack ad NOT an attack ad? The Green Party’s new TV spot, attacked by Green Briefs.

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Tags: Green Creative · Green Politics

How to brand a hi-tech solution with low-tech magic. The Solar Tracking Tree.

February 22nd, 2011 · 4 Comments

How to brand a hi-tech solution with low-tech magic. The Solar Tracking Tree.

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Tags: Green Creative · Sustainable Products

How do you market a product so superior it should sell itself? Just SAY it’s Better™.

February 6th, 2011 · 2 Comments

Is your product good enough to be ‘The Better _____™’ ? This tuna definitely is. So why isn’t it?

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Tags: Green Points of View · Sustainable Businesses · Sustainable Products · Uncategorized

New Branding Basics book comes in handy.

July 20th, 2010 · 3 Comments

When I see some of the big-money idiocy that passes for brand advertising these days, (Yes, the ad you see above is real) I want to throw this smart little book at marketing heads left and right. That’s one of the reasons I bought a box of them. The other, I must admit, is that […]

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Tags: Green Points of View · Published Articles · Research · Social Media · Unicycle Case Studies

It’s time to promote Vancouver water with more attitude.

March 20th, 2010 · 4 Comments

The tap vs. bottled water debate is nothing new, but I came across an article on the Granville website which made me think municipalities may have the wrong idea when it comes to promoting it. Turns out Vancouver has recently upgraded the facilities that treat the already excellent tap water that comes from our spectacular […]

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Tags: Environment · Green Creative · Sustainable Lifestyle · Sustainable Products

Do companies ‘going green’ get full credit for their investment? New report from Change says, not always.

January 21st, 2010 · 1 Comment

It’s every green CEO’s nightmare – convincing the board to invest in sustainability only to see the competition rise with the tide of public opinion for doing nothing. This is one of the potential scenarios painted in an interesting report called MapChange 2010, released this week by Change and Angus Reid Public Opinion. (Change is […]

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Tags: Green Points of View · Published Articles · Research · Sustainable Businesses

Dear Mayor Gregor: Three free ideas to get Vancouver’s new bright green brand out of the boardroom and on to the streets.

November 6th, 2009 · 3 Comments

I was unusually buoyant, (considering I was reading a government document), as I waded through the new 72-page PDF report –  Vancouver 2020, a Bright Green Future. This is the much-awaited guide to Vancouver City Council’s ambitious plan to be ‘a top-five global clean-tech city’, complete with a shiny new brand for our burg: ‘Vancouver […]

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Tags: Green Creative · Green in the Economic Downturn · Green Politics · Sustainable Lifestyle