When I found this $2 shirt at the Whistler Re-Use-It Centre (Thrift Store) it reminded me of all the things I love about the CBC.  As Canadian institutions go, this is one of the best. Intelligent debate, launching pad for amazing Canadian music, a touchstone of what broadcasting was meant to be before it was […]

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As a Province that has just spent millions to convince tourists to visit her pristine vistas, Alberta can’t be too happy with the new campaign from Corporate Ethics.  “Rethink Alberta” billboards are going up in Seattle, Portland, Denver and Minneapolis that compare the tar sands to the BP Blowout oil spill in the Gulf of […]

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My cocktail-party rebuff to Twitter Doubters.

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Waking up at 5:30, I have to wonder if driving a carbon-spewing vehicle across an international border to sit in a room full of strangers watching someone speak about the power of remote digital connections… isn’t just a little ironic. Regardless, I’m here at the Social Media Conference Northwest, to navigate the constantly-evolving thicket of […]

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Social media did its thing last week when London Drugs Tweeted its followers on my Green Deal blog article about their innovative Styrofoam take-back and recycling initiative. (I write the blog for London Drugs’ What’s the Green Deal Program as part of my role as LD Green Marketing Consultant) The message was re-tweeted more than […]

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