Green Briefs header image

Manufacture local, sell global, shred in your own backyard.

November 2nd, 2011 · 1 Comment

Local brand, Prior Skis and Snowboards, has a sustainability story to tell that could resonate around the globe.

[Read more →]

Tags: Production · Social Media · Strategic Alliances · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products

A little light green reading.

October 12th, 2011 · No Comments

A great collection of Sustainability Literacy links, all in one handy green place…

[Read more →]

Tags: Green Creative · Sustainable Brands 2011 Road Trip · Sustainable Lifestyle · Unicycle Case Studies

Are YOUR green product claims compliant with the US ‘Green guides’? (P.S. – If you’re Canadian… never mind)

September 14th, 2011 · No Comments

A recent post on the Environmental Leader website highlighted some of the ‘green’ guidelines recently updated by the Federal Trade Commission, for communicating environmental claims on everything from toothpaste to tires. According to the FTC website, the guidelines are made to ensure ‘voluntary compliance with such laws by members of industry’. Those found in contravention, […]

[Read more →]

Tags: Green Creative · Green Politics · Production · Research · Sustainable Products

Clover Leaf Seriously Misses the Boat With Sustainability Message

June 30th, 2011 · 2 Comments

Clover Leaf Tuna Misses Boat with Sustainability ad, fills sea with greenwash instead.

[Read more →]

Tags: Green Creative · Green in Europe · Green Points of View · Sustainable Lifestyle

Ogilve Earth Study – Mainstreaming Green, or just a mainstream agency point of view?

June 12th, 2011 · No Comments

Mainstreaming Green, the new report by OgilveEarth: Marketing revolution, or mainstream/green agency’s idea of keeping the status quo?

[Read more →]

Tags: Green Creative · Green in the Economic Downturn · Green Points of View · Research · Sustainable Brands 2011 Road Trip · Sustainable Lifestyle

Recycled media vehicle helps bring in more green for London Drugs.

May 4th, 2011 · 2 Comments

BC retailer London Drugs tells the recycling story with a one-of-a-kind media vehicle – the StyroCycle.

[Read more →]

Tags: Green Creative · Production · Social Media · Unicycle Case Studies

How to brand a hi-tech solution with low-tech magic. The Solar Tracking Tree.

February 22nd, 2011 · 4 Comments

How to brand a hi-tech solution with low-tech magic. The Solar Tracking Tree.

[Read more →]

Tags: Green Creative · Sustainable Products

When design meets science: 5 ways to make statistics less sleep-inducing.

January 17th, 2011 · 2 Comments

With some forethought, and these 5 tips, you can design statistics that will get your readers through the numbers wide awake and looking for more.

[Read more →]

Tags: Green Creative · Green in Europe · Production · Unicycle Case Studies

Introducing hPad. Hemlock Printers goes analog to tell their digital evolution story.

December 6th, 2010 · 11 Comments

The hPad launch for Hemlock Printers. How to launch digital technology with analog design.

[Read more →]

Tags: Events · Green Creative · Printing · Production · Social Media · Sustainable Products · Unicycle Case Studies

If your brand has a real eco-advantage, for green’s sake, USE IT!!

December 1st, 2010 · 5 Comments

Campaigns for University of Northern BC and BC Tree Fruits get a green marketing review. With both barrels.

[Read more →]

Tags: Green Creative · Green Points of View · Sustainable Lifestyle · Sustainable Products