You know it’s time to rebrand your fruit when… A review of the best BC grape you’ve never heard of.
You know it’s time to rebrand your fruit when…
November 18th, 2011 · No Comments
Tags: Green Creative · Sustainable Products
Manufacture local, sell global, shred in your own backyard.
November 2nd, 2011 · 1 Comment
Local brand, Prior Skis and Snowboards, has a sustainability story to tell that could resonate around the globe.
Tags: Production · Social Media · Strategic Alliances · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products
Local Brand Benefits Go Beyond the Green.
July 5th, 2011 · No Comments
Using local advantage to go beyond ‘green’ messaging. A Unicycle Creative Case Study.
Tags: Green Creative · Sustainable Products · Unicycle Case Studies
How do you market a product so superior it should sell itself? Just SAY it’s Better™.
February 6th, 2011 · 2 Comments
Is your product good enough to be ‘The Better _____™’ ? This tuna definitely is. So why isn’t it?
Tags: Green Points of View · Sustainable Businesses · Sustainable Products · Uncategorized
iPhone Pic of the Week
December 28th, 2010 · No Comments
Just ignore those pesky global issues and keep spending like a good little shopper.. — Post From My iPhone
Tags: iPhone Pics of the Week
If your brand has a real eco-advantage, for green’s sake, USE IT!!
December 1st, 2010 · 5 Comments
Campaigns for University of Northern BC and BC Tree Fruits get a green marketing review. With both barrels.
Tags: Green Creative · Green Points of View · Sustainable Lifestyle · Sustainable Products
What’s behind a ‘green’ clothing label?
May 12th, 2008 · 3 Comments
EPIC Sustainable Living Show 2008 Vancouver – What with energy-intensive cotton farming and sweat-shop labour, shopping for clothes with an eco-conscience can be a depressing experience. The Ecoapparel booth at EPIC offered a ray of sunshine in that world, with clean designs, tasty fabrics and an infectious enthusiasm for their business. Ecoapparel is an apparel […]
Tags: EPIC 2008 Sustainable Living Show · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products