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One month til Sustainable Brands 2012. Who wants to come for 20% off?

May 4th, 2012 · 1 Comment

Why you should attend Sustainable Brands 2012 – The biggest and best green branding conference in North America – Hint: How about a 20% off discount code…

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Tags: Events · Green Creative · Green Points of View · Sustainable Brands 08 Road Trip · Sustainable Brands 2011 Road Trip · Sustainable Brands 2012 · Sustainable Businesses · Sustainable Products · Sustainable Show Highlights

iPhone Pic of the Week – Hosepipe Barbie!

July 10th, 2011 · No Comments

– Posted using BlogPress from my iPhone

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Tags: Art · iPhone Pics of the Week · Stories from The Road

iPhone Pic of the Week: Beach Zen at Sustainable Brands 2011

June 7th, 2011 · No Comments

One can only take so much business info. – Posted using BlogPress from my iPhone

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Tags: iPhone Pics of the Week · Sustainable Brands 2011 Road Trip · Sustainable Lifestyle

Organic Beer, Skeptics and Green Strippers. The Sustainable Brands Road Trip takes shape.

May 28th, 2011 · No Comments

Things are shaping up for the Sustainable Brands 2011 Road Trip to Monterey…

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Tags: Green Points of View · Research · Sustainable Brands 2011 Road Trip · Sustainable Lifestyle · Sustainable Show Highlights

Tell me where to go at Sustainable Brands 2011 and I could be bringing you a California Green Souvenir.

May 12th, 2011 · 3 Comments

It’s official. I’m booked to return to the biggest green marketing event in North America – SB’11 in Monterey. But what will I see? Who shall I meet? What toxins should I ingest to effectively anesthetize myself against the unending torrents of sustainable marketing bumf? This is where I call upon you, dear Green Briefs […]

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Tags: Green Creative · Social Media · Sustainable Brands 2011 Road Trip · Sustainable Businesses · Sustainable Products · Sustainable Show Highlights

Never underestimate the power of a fun idea.

August 3rd, 2010 · 3 Comments

Have you got a sustainability idea or initiative to get off the ground? You might want to take yourself a lot less seriously. Less than two months ago, the Crazy Sustainable Commute was just a fun office idea in the head of Steve Unger, a Senior Director at SAP. The concept is now gaining momentum […]

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Tags: Events · Green Creative · Green Positive · Social Media · Sustainable Lifestyle · Unicycle Case Studies

How can a small brand take a big idea to the next level? Let’s look at The Beaumont Organic Winery.

August 31st, 2009 · 1 Comment

I love seeing a brand start out with a great idea.  An idea so strong and genuine, that with just a little ripening, it could set a new standard for its category. On a recent trip to the Okanagan, I discovered just such an opportunity. The Beaumont Family Estate winery has 36 acres of grapes […]

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Tags: Sustainable Businesses · Sustainable Lifestyle · Sustainable Products · Uncategorized

Critical Mass could use some critical messaging.

July 31st, 2009 · No Comments

I was a bit uncertain about going on today’s ride, what with the local daily paper predicting widespread chaos and inciting drivers to rebel against the ‘illegal’ riders. But a sunny Friday lured me down to the Vancouver Art Gallery to sketch the scene and join the mass. This was my second such ride, and […]

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Tags: Green Points of View · Green Politics · Sustainable Lifestyle · Unicycling

Sustainability goes a bit off the rails…

June 1st, 2008 · No Comments

10:30 AM – migrate to the observation car. More glass, more views. Ranger Clint from the National Park Trails & Rails program  commentates on the natural and cultural sites as we chug past Puget Sound. This is a nice touch – a rolling play-by-play to the widescreen panorama. A bald eagle lifts off and paces the train […]

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Tags: Stories from The Road · Sustainable Brands 08 Road Trip · Sustainable Businesses · Sustainable Lifestyle

The Sustainable Road Trip

May 23rd, 2008 · No Comments

“Join a staggering faculty of over 70 design, sustainability and brand leaders, along with peers from around the country, with the beautiful Northern California Coastline as a backdrop and explore how you can stay on the cutting edge of sustainable business and translate brand innovation into revenue growth and brand value.” (from the Sustainable Brands […]

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Tags: Green Points of View · Strategic Alliances · Sustainable Brands 08 Road Trip · Sustainable Lifestyle · Sustainable Products