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Local Brand Benefits Go Beyond the Green.

July 5th, 2011 · No Comments

Using local advantage to go beyond ‘green’ messaging. A Unicycle Creative Case Study.

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Tags: Green Creative · Sustainable Products · Unicycle Case Studies

Need marketing images? Ask your customers. (Want $500? Enter our contest!)

March 2nd, 2011 · No Comments

Customer Content Contests can be a win-win for marketers and their targets.

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Tags: Green Creative · Production · Social Media · Sustainable Products · Unicycle Case Studies

EPIC 2010 Show a feast of green marketing roughage.

June 9th, 2010 · No Comments

This year I attended the EPIC Vancouver Sustainable Living Show as an exhibitor (with two clients) as well as a blogger, shopper and beer sampler. There were brand and product concepts aplenty, offering a creative marketing boost as well as a feeling of genuine entrepreneurial optimism. Sure, the usual flock of ‘green’ graphics were on […]

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Tags: Uncategorized

CBR Products – A biased review

May 13th, 2009 · 1 Comment

As CBR Products is a Unicycle Creative client, I have to come clean: This review will be incredibly positive. But besides being their Marketing Guy, I also use their products on my cabin at Lillooet Lake. So I’m sold on the stuff for all the right reasons. Perhaps CBR’s most famous product is BRODA® PRO-TEK-TOR,  […]

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Tags: EPIC 2009 Sustainable Living Show · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products · Sustainable Show Highlights · Unicycle Case Studies

Canada’s new VOC regulations give advantage to established players in the eco market

May 22nd, 2008 · No Comments

Last month, Environment Minister John Baird announced that the Government of Canada is taking action to reduce emissions from chemicals in consumer and commercial products such as paints, varnishes, adhesives and vehicle repair cleaners. These components are known as Volatile Organic Compounds, or VOC’s.You probably know them as those headache-inducing fumes that greet you whenever […]

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Tags: Environment · Green Politics · Sustainable Businesses · Sustainable Products · Unicycle Case Studies