Not always. At least, that’s the message I’m trying to convey in this latest London Drugs video. I took a tour through my local store and helped the manager build a display of green products for Earth Day. These are products identified under the What’s the Green Deal program Unicycle Creative helped them launch more than a year ago. Have a look, and if you think you know anyone who likes to shop green, send them a link. The more, the greenier.