This article originally appeared in Marketing Magazine June 11, 2007 – These days it seems you can’t swing an endangered sea turtle without hitting an article, news item, book or celebrity endorsement of the world’s new-found environmental awareness. But when the green-tinted dust settles, what will it all really mean to our global economy–and more […]

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My last e-news article on carbon credits generated lively feedback. Some felt it was a worthwhile concept, others derided it as simply a hucksterish way to soothe eco-guilt. Turns out BusinessWeek was skeptical, too.(see article) In it’s response,TerraPass, one of the companies I featured, recently conducted an audit of the project in question, the Tontitown Landfill Methane Flaring project, […]

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The Painful Stats: An average domestic U.S. flight releases more than 1,700 lbs of greenhouse gases per passenger, and our cars unload four to 10 tons of carbon dioxide, on average, into the atmosphere every year. As part of my continued quest to ride the sustainable Unicycle lifestyle, I set out to reduce the greenhouse […]

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  On February 13th, 2007, Parliament was launched with a Throne Speech that “calls for bold action to reduce greenhouse gas emissions.” Included among the politically ambitious if somewhat vague promises, were a number of concepts that should prove fertile for businesses who are already walking the walk. One that caught my attention was “A new $25-million Innovative […]

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  Imagine living in a utopian environmentalist community, enjoying a very small living space with no pesticide-drenched lawn or greenhouse gas-emitting car. Grocery shopping is done on foot and public transportation used almost exclusively. That utopian community is Manhattan. I recently traveled to New York to see just what the self-proclaimed ‘Capital of The World’ […]

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