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Never underestimate the power of a fun idea.

August 3rd, 2010 · 3 Comments

Have you got a sustainability idea or initiative to get off the ground? You might want to take yourself a lot less seriously.
Less than two months ago, the Crazy Sustainable Commute was just a fun office idea in the head of Steve Unger, a Senior Director at SAP. The concept is now gaining momentum throughout Vancouver and may one day go even further. 
The event, to be held on August 27th 2010, is a campaign designed to inspire people for ONE day to rethink how they can commute to work in an eco-friendly way that is sustainable, fun and raises awareness. 
“Each small step you take to reduce carbon emissions is one BIG step closer to a healthier planet and a healthier you.” says Steve.

When the Crazy Sustainable Commute team called me I have to admit the idea was too fun to resist. Especially when Steve told me how he was planning to commute on August 27th. So Green Briefs and Unicycle Creative jumped on board by offering blog coverage, logo design and production of a YouTube video featuring Steve’s alter-ego, Canoe-Man.

The Crazy Sustainable Commute team has since been to the July Critical Mass ride and has started a web page for participants to share their fun commuting ideas at
If you have an event or initiative to get off the ground, remember that humour and quirkiness go a long way in today’s cluttered, serious world. A fun idea will attract more sponsors, marketing partners, media coverage and participants. (It may even get you a good deal on some creative!) So turn the wacky side of your brain loose. Joining the Crazy Sustainable Commute on August 27th is a great way to start.

Tags: Events · Green Creative · Green Positive · Social Media · Sustainable Lifestyle · Unicycle Case Studies

3 responses so far ↓

  • 1 Tweets that mention Never underestimate the power of a fun idea. -- // Aug 4, 2010 at 6:45 am

    […] This post was mentioned on Twitter by Marilyn Pratt and SAP Sustainability, Atos SAP Technology. Atos SAP Technology said: The Crazy Sustainable Commute: never underestimate the power of fun ideas via @GreenBriefs #sustainability […]

  • 2 Steve Unger // Aug 8, 2010 at 11:24 am

    Thanks Lorne! It was a blast making the video. And I am amazed at the power of a fun and simple idea. I am very excited about canoeing to work on the 27th.

  • 3 Einfach-Schnell-Klar » Blog Archive » Fun Ideas for Sustainability // Aug 26, 2010 at 12:36 pm

    […] Day” in Vancouver. Steve Unger has initiated it. The event will be covered by the blog “Green Briefs“. So, is it possible to change somebody’s behaviour with fun? Volkswagen Sweden […]

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