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London Drugs more eco-friendly than Whole Foods? What’s the Green Deal with that?

May 2nd, 2012 · 3 Comments

Well I was as shocked as anyone that a recent Ipsos survey put our humble BC retailer above North American green behemoth Whole Foods on the eco friendly scale. But that’s apparently what 1,177 adult British Columbians said, 19 times out of 20, when asked to name one retailer they thought best exemplifies an environmentally-friendly business – without a pre-determined list to choose from. (See the top 10 list below) London Drugs came in at #7, and was the only ‘general’ retailer on the list.

That certainly warmed our green hearts, as we have been working very hard to get the word out there on London Drugs’ recycling and green products with the What’s the Green Deal brand, featuring our industry-leading Bring Back the Pack and Styrofoam recycling programs. (Full disclosure, Green Briefs and Unicycle Creative is a strategic consultant for London Drugs – so neutrality is out the window here)

Hats off to all of the companies on the list – it’s a contest no one really loses. And thanks, BC. We’ll shoot for number one next time!

Top 10 Mentioned Environmentally-Friendly Retailers in BC

  1. Mountain Equipment Co-op
  2. Save-On-Foods
  3. Starbucks
  4. Thrifty Foods
  5. The Body Shop
  6. Real Canadian Superstore
  7. London Drugs
  8. Choices Market
  9. Whole Foods
  10. Safeway

Tags: Green Creative · Green in the Economic Downturn · Published Articles · Sustainable Businesses · Sustainable Products · Unicycle Case Studies

3 responses so far ↓

  • 1 admin // May 31, 2012 at 6:37 am

    Hi Fabio – yes the code is nwcwsb12 – see you there!!

  • 2 Gabe Tonin // Apr 3, 2013 at 6:45 pm

    Lorne, you are making a difference in the world as evidenced by the survey results. Keep up the good work. I would like to reconnect with you and let you know what I’m doing. Regards. Gabe.

  • 3 admin // Apr 8, 2013 at 1:43 pm

    Thanks, Gabe. I just gotta keep being green. Will email you and catch up!

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