OK, it wasn’t called that. But as my second green business shmooze in 12 hours, (see Power Plant event blog, below) I was bleary stumbling into this 7:30am Metro Vancouver Sustainability Breakfast on food certification. Balancing a cup of BCIT coffee, 2 preservative-laced danishes and a Happy Planet juice, I took notes as best I […]

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This was my second Power Plant event, and once again I found the density of interesting green types per square foot to be much higher than the average marketing fest. Even better, their presentation format gives their four featured presenters just 3 minutes and 20 seconds each to wow the crowd. Which leaves plenty of […]

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I must say, since getting an iPhone, a day doesn’t go by where I don’t discover (or at least imagine) a new way to use the crazy thing. Sure, it may just be flicking a virtual zero-carbon Zippo lighter for cheap effect at a concert. Then again, it may be an app that lets me […]

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A Walmart business summit, with keynote speech by Dr. David Suzuki. How could these two seemingly opposed global forces exist in the same confined space? This I had to see. The sun was just rising as I wheeled up to Vancouver’s Pan Pacific Hotel, to find out what Walmart had up its sleeve when it […]

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As part of the Feb 10th Green Business Summit, David Cheesewright made some ‘major announcements’ for Walmart Canada. Here are the strongest 2: Sustainable Product Index: This will be a system designed to “… help customers across Canada evaluate the sustainability of the products they purchase, from raw materials to disposal.” It is to be […]

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That was the main message I picked up in today’s hour-long webinar with ‘Green to Gold’ author Andrew Winston. The presentation was hosted by the ‘Board of Change’, an up-and-coming organization of green entrepreneurs and sustainable types based in Vancouver. Winston remotely presented a powerpoint show which, while plagued with a few technical difficulties at […]

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If you are reading this online, you have no doubt seen those motion-graphic info-style videos that redefine the boring statistical approach with hip soundtracks, shoot-from the hip voiceovers and hipster animated graphics. Well I’m pleased to tell you about a local company who is not only producing these top-quality motion graphic vids, but is pioneering […]

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I’m hoping that I will be lambasted by irate backers of BC’s newest Aboriginal Marketing Certification program, pointing me to the obvious websites and supporting information I missed. I really am. When I read yesterday’s Globe & Mail article showing off the new ‘Authentic Aboriginal’ logo and certification program I was impressed. It is a […]

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This holiday season, Vancouverites may have noticed a trashy little ad campaign from Metro Vancouver encouraging them to re-think their holiday waste. These are transit ads at my local Canada Line station spied on my way to Oakridge Mall (OK, I’m busted – not all of my shopping takes place at the local handmade craft […]

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You clicked, you voted, you commented. Then I procrastinated. So before the data is dated, (not to mention the iPod prize) I am happy to present some of the more interesting findings from the Unicycle Creative Brand Survey 2009. And of course, reward one lucky clicker. The objective was to find out where my readers […]

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