The vines are so close to the driveway I could pick grapes out the car window. A rooster runs by and I wonder if I’ve made a wrong turn. Then, a short distance ahead, I see other cars parked between a farmhouse and a small rustic wooden barn. This is the Clos du Soleil winery, […]
Entries Tagged as 'Sustainable Businesses'
The best organic winery brand you haven’t heard of. Yet.
August 28th, 2014 · 1 Comment
Tags: Brand Identity · Sustainable Businesses · Sustainable Products
Gesamtkunstwerk – German for ‘here’s how to create a REAL sales experience, dumkopf!’
June 1st, 2014 · No Comments
Over the past few months in Vancouver, an intriguing idea was spelled out at the North end of the Granville Street Bridge. The word Gesamtkunstwerk was emblazoned in tasteful neon, atop a copper-clad building easily visible to all southbound traffic. So what was the meaning of this 15-letter German Scrabble masterstroke? Gesamtkunstwerk is defined as […]
Tags: Brand Identity · Sustainable Businesses · Uncategorized
How to integrate in-store, on-line, web video and selfies in a contest that makes customers the real #GreenHeroes
April 21st, 2014 · 4 Comments
It’s about time recyclers got the hero status they deserve. So when London Drugs needed to spread the word about recycling for Earth Day 2014, we decided to get social with a heroic campaign. We began with online video. Leaping out with balloons, confetti and an obnoxious bull-horn, we surprised shoppers using the London Drugs […]
Tags: Green Creative · Social Media · Strategic Alliances · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies
How to use your Supply Chain to educate and sell.
March 31st, 2014 · No Comments
When most companies think of marketing, it’s all about simplifying and wrapping up their advantages in a few carefully-chosen words and images. But sometimes showing customers and prospects the bigger picture can make a greater impact. Hemlock Printers recently hosted a booth at the Globe 2014 Exposition, part of the world-famous summit on business and […]
Tags: Green Creative · Printing · Sustainable Businesses · Unicycle Case Studies
Is your brand outgrowing its image? Here are three symptoms to check…
March 20th, 2014 · 2 Comments
Ahhh, spring. That season of blossoms and birdsong… the roar of gasoline mowers and the stench of blue smoke in the air. Unless you are a customer of The Silent Gardener Ltd, who for years quietly grew their business using only electric equipment, organic fertilizers and biological pest controls. But as this company’s capacity increased, […]
Tags: Green Creative · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies
This tree-free paper delivers green benefits without costing more greenbacks.
January 25th, 2014 · 2 Comments
Your CEO may not be interested in spending extra money to save the world’s forests, but if everything else were equal, (including price), who wouldn’t choose to hug a tree? The Wheat Sheet is an office-grade paper that offers the same quality, appearance and performance of regular paper, but uses less trees, produces less carbon […]
Tags: Printing · Production · Sustainable Businesses · Sustainable Products
Instant Community Garden
August 20th, 2013 · No Comments
Working with London Drugs I get to profile a lot of interesting products as one of the voices of their What’s the Green Deal? program. Recently I got to see what happens when an empty lot is turned into a rich opportunity.
Tags: Green Creative · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies
Are you Green Positive?
June 4th, 2012 · 3 Comments
Get tested ASAP – you never know how much sustainability you could be spreading!
Tags: Green Creative · Green in the Economic Downturn · Green Positive · Sustainable Brands 2012 · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products · Unicycle Case Studies
One month til Sustainable Brands 2012. Who wants to come for 20% off?
May 4th, 2012 · 1 Comment
Why you should attend Sustainable Brands 2012 – The biggest and best green branding conference in North America – Hint: How about a 20% off discount code…
Tags: Events · Green Creative · Green Points of View · Sustainable Brands 08 Road Trip · Sustainable Brands 2011 Road Trip · Sustainable Brands 2012 · Sustainable Businesses · Sustainable Products · Sustainable Show Highlights
London Drugs more eco-friendly than Whole Foods? What’s the Green Deal with that?
May 2nd, 2012 · 3 Comments
London Drugs more eco-friendly than Whole Foods? That’s what British Columbians say in a recent Ipsos survey.
Tags: Green Creative · Green in the Economic Downturn · Published Articles · Sustainable Businesses · Sustainable Products · Unicycle Case Studies