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What’s the Green Deal launches video blog. Look out, diCaprio…

March 8th, 2010 · 2 Comments


I’m ready for my closeup. Er, maybe a little too close. But it’s all for a good cause, namely the continued greening of one of BC’s great independent retailers. As some Green Briefs fans will know, I helped London Drugs brand launch their What’s the Green Deal sustainability program almost two years ago. Since then they have led the way in retail responsibility with programs like in-store recycling drop-off, free recycling for small appliances or electronics you replace with a London Drugs purchase, and of course, Bring Back the Pack – the only packaging recycling program that takes Styrofoam.

So now I’m leading with my chin to help spread the word. And I’m asking you to help. Tell me what I should feature. Ask me some tough questions. Suggest some on-camera stupid-human tricks. I’ll do my best to V-blog all about it.

And if you want London Drugs to continue getting even greener, don’t forget to tell your friends about What’s the Green Deal. That’s how social media works.

Many thanks to ace shooter and editor Don Barnard for cutting out most of my mistakes.

Gotta go now. They want me in the makeup truck.

Tags: Green Creative · Sustainable Businesses · Sustainable Lifestyle · Unicycle Case Studies

2 responses so far ↓

  • 1 Alison // Mar 25, 2010 at 9:33 pm

    Looking great, Lorne. I want so badly to say something about you having to spend time in the makeup truck, but Rodney says I have be nice.
    I love that London Drugs takes back the package and I love that they will take back batteries. What I don’t love is the excessive consumption that occurs when I go into a London Drugs. And since I hate to part with coin and buy stuff I don’t need, I leave there carrying a bunch of guilt in my canvas bag along with my goods. I don’t suppose retailers feel any remorse at enticing us to buy stuff we don’t really need, but just smells good (yeah, I saw the giant display of air fresheners behind you in the video!), but I’m left wondering if London Drugs sleeps sounder at night since having started their green initiative. Do they spend a lot of time looking at individual products with an eye to eliminate some of them as being not very green?
    Thanks and keep up the good work!

  • 2 admin // Mar 29, 2010 at 8:38 am

    Hi, Alison
    Thanks for thinking about the earth while you shop! Right now London Drugs’ What’s the Green Deal program focuses on highlighting green featured of products they list. Consumer demand drives what they put on the shelf and what they take off, so vote with your wallet and help make their product mix greener!

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