As a Province that has just spent millions to convince tourists to visit her pristine vistas, Alberta can’t be too happy with the new campaign from Corporate Ethics.  “Rethink Alberta” billboards are going up in Seattle, Portland, Denver and Minneapolis that compare the tar sands to the BP Blowout oil spill in the Gulf of […]

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My cocktail-party rebuff to Twitter Doubters.

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It’s time to ReBrand the worst offshore spill in history.

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How the whole event came together reads like an ad for Social Media. I saw a Twitter Tweet from Granville Online, (a Vancouver green living website), promoting a video profile of a local ‘band’ who was making music with instruments constructed from recycled Vantown scrap. It looked like such a fascinating prospect for an Earth […]

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Waking up at 5:30, I have to wonder if driving a carbon-spewing vehicle across an international border to sit in a room full of strangers watching someone speak about the power of remote digital connections… isn’t just a little ironic. Regardless, I’m here at the Social Media Conference Northwest, to navigate the constantly-evolving thicket of […]

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