Janet Eden-Harris, Averil Doering, Umbria  The irony of blogging from a blogosphere session was too much for me to resist, but this actually ended up being one of the most relevant presentations I encountered. Janet Eden Harris opened with an introduction to the scope of the blogosphere as Umbria defines it, which goes beyond wordpress-style […]

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Erin Carlson – Director, Yahoo! For Good, Yahoo! Inc This presentation, for me, was a great example of how a mainstream property can make sustainability work. Yahoo! Green is the most trafficked green website on the planet, billing themselves as the one stop shop for the Conscious Consumer. At a more visionary level, their goal […]

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Steve Pinetti, SVP Sales and Marketing, Kimpton (Earth Care) Hotels Jeff Slye, CEO, BEC & Strategic Advisor, Business Evolution Consulting Kimpton has long focused on quality of service and creating a guest experience, helping guests maintain their lifestyle while on the road. But since 2005 they have gone even further with their EarthCare program. Founded […]

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Eric Ryan – Method This presenter reminded me of the dot-com junior CEO’s of the 90’s. Young, hip, dressed down with hair to match. And a company success story that makes one jealous. A lot. Method started with 2 guys in a flat somewhere around 2001. (Young eco-entrepreneurs take note: Their first meeting with Target […]

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Andrew Winston, Author The author of this iconic green tome is very personable, in that salt-and-pepper-haired-smooth-presenter kind of way. His presentation was top-line (buy the book) but he did update on some new trends that have emerged in the last 8-9 months. One is that Discovery Network announced it is changing to 100% green coverage, […]

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New Belgium Brewery Greg Owsley, Chief Branding Officer. On my first night in Monterey, I stopped by a local liquor deli to stock my mini fridge. Not seeing anything ‘natural’, or ‘organic’, I settled on Fat Tire Ale, a character beer I had tried and liked once in Colorado. Little did I know I had […]

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Rafael Bemporad & Mitch Baranowski, BBMG The post-lunch breakout, held in the big room. I sit in the front row and pirate some power from the plug-in for the Powerpoint monitor. Hopefully I won’t blow it up. This presentation was one of the most requested by my blog readers, so I will do my best to […]

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Jeffrey Hollander, President 7th Generation For me, this presentation was one of this show’s most powerful, yet I will have a challenge communicating it to you, Dear Readers, second-hand. If you’re not familiar with the Seventh Generation line of cleaning and household products, it is a paragon of environmental business. Three years ago their growth […]

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Inside a marketing campaign that raised web traffic 58% and e-mail sign up 85% Bobbie Parisi, VP of Marketing The whole Keen Footwear line started withn one simple design question: Can a sandal protect toes? From there, they have exploded on to the scene, with a brand that is hip, enlightened, inclusive and inspiring. Bobbie began […]

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Annie Longsworth, Managing Director, Cohn & Wolfe Russ Meyer, Landor Associates Jay Leveton, Penn, Schoen & Berland This presentation was largely statistical, so here are the numbers. Research geeks, enjoy: The study was done in the US and U.K. with 3000 adults 2007: 3600+ new green products 45,000+ green/sustainable articles Economic concerns are growing again – […]

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