Why you should attend Sustainable Brands 2012 – The biggest and best green branding conference in North America – Hint: How about a 20% off discount code…
Entries Tagged as 'Sustainable Brands 08 Road Trip'
One month til Sustainable Brands 2012. Who wants to come for 20% off?
May 4th, 2012 · 1 Comment
Tags: Events · Green Creative · Green Points of View · Sustainable Brands 08 Road Trip · Sustainable Brands 2011 Road Trip · Sustainable Brands 2012 · Sustainable Businesses · Sustainable Products · Sustainable Show Highlights
iPhone Pic of the Week – Hosepipe Barbie!
July 10th, 2011 · No Comments
– Posted using BlogPress from my iPhone
Tags: Art · iPhone Pics of the Week · Stories from The Road
All aboard the Green Express for Monterey.
June 5th, 2011 · No Comments
The day started too early, but cycling along the False Creek seawall at dawn gave Vancouver a quiet grace I have not seen for a long time. Bus through customs was uneventful, though an extra $10 to put a bike in the hold for a 3 hour trip seems a bit much. At the Amtrak […]
Tags: Events · Stories from The Road · Sustainable Brands 2011 Road Trip
Branding alternative fuels? Raise Hell.
June 16th, 2009 · No Comments
Reading through Hot, Flat and Crowded, by Thomas Friedman, I came across an interesting description of clean fuels vs. dirty fuels, by Rochelle Lefkowitz, from Pro-Media. In a flash of brilliant simplicity she describes them as ‘Fuels from Heaven or Fuels from Hell.” The Fuels from Heaven include wind, tidal, biomass and solar power. These […]
Tags: Conference Session Highlights · Environment · Green Points of View · Green Politics
Watch out for the ‘Congreentulatory Statistic’ Backfire.
June 16th, 2008 · 3 Comments
Well, Sustainable Brands 08 is over, and it was a great conference, (Click here for a list of sessions covered by Green Briefs), but as I digested all of the learning, I noticed a green marketing communication tactic that may be a ticking bomb. I call it ‘The Congreentulatory Statistic’. It goes like this. In […]
Tags: Conference Session Highlights · Green Points of View · Research
Green goes First-Class
June 10th, 2008 · 1 Comment
On my return Amtrak trip from Sustainable Brands 08 in Monterey, I elected to sample life in the sleeper car, with my own little booth and bed: car 1432, room 11. This was a significant up-charge, ($257) although that price includes all meals (worth about $50) and if traveling with another person (or two…?!) that […]
Tags: Stories from The Road · Sustainable Brands 08 Road Trip · Sustainable Lifestyle
The Sustainable Hot-Rod
June 10th, 2008 · 1 Comment
Walking through the idyllic seaside burg of Capitola, California, my green sensibilities were assaulted by the flashing colours, gleaming steel, and deafening V-8 roar of the Capitola Hot Rod Show. These were muscle cars in their element, under a California sun, each the offspring of countless hours of hard work, mechanical ingenuity and late-night garage-creativity. […]
Tags: Green Points of View · Stories from The Road · Sustainable Brands 08 Road Trip · Sustainable Lifestyle · Sustainable Products
Hybrid Karma
June 10th, 2008 · No Comments
In order to travel for a meeting in Capitola (near Santa Cruz) I was forced to rent a car. For the first hour and a half, I was ensnared in a ‘we’ll pick you up’ runaround fiasco (before you loose the legal pit-bulls, Enterprise Rent-A-car, let me sure you it worked out for the best) […]
Tags: Stories from The Road · Sustainable Brands 08 Road Trip · Sustainable Lifestyle · Sustainable Products
Sustainable Monterey by Bike
June 10th, 2008 · No Comments
As my sustainable road trip continues, I find myself with a day to ride around Monterey. This town has some visible signs of sustainability, with low-mow lawns and a bike trail that runs along the coast. This contrasts the 4-lane feeder highways that cris-cross through town cruelly undermining the Cannery Row atmeosphere. My rented bike, […]
Tags: Stories from The Road · Sustainable Brands 08 Road Trip · Sustainable Businesses · Sustainable Lifestyle
The Good, The Swag, and The Ugly.
June 8th, 2008 · 2 Comments
The Sustainable Brands 2008 show was, like the industry it represents, sometimes a contradiction. Here, in no particular order, are my Top-10 observations on both ends of the green scale: 1. Coffee with all the right adjectives. It was nice to see a departure from the ubiquitous generic hotel swill. This selection by Thanksgiving Coffee […]
Tags: Conference Session Highlights · Green Points of View · Printing · Production · Stories from The Road · Sustainable Businesses · Sustainable Lifestyle · Sustainable Products