Social media did its thing last week when London Drugs Tweeted its followers on my Green Deal blog article about their innovative Styrofoam take-back and recycling initiative. (I write the blog for London Drugs’ What’s the Green Deal Program as part of my role as LD Green Marketing Consultant) The message was re-tweeted more than […]

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It’s male logic taken to the next level. Why waste more water flushing the toilet when the shower is already doing a perfectly good job? Yes, this 45-second spot from Brazil is seriously recommending that people save water by peeing in the shower. Created by Saatchi & Saatchi, the spot features  animated shower silhouettes  – […]

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I was a bit uncertain about going on today’s ride, what with the local daily paper predicting widespread chaos and inciting drivers to rebel against the ‘illegal’ riders. But a sunny Friday lured me down to the Vancouver Art Gallery to sketch the scene and join the mass. This was my second such ride, and […]

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Recently the world’s  biggest retail footprint launched the Wal-Mart Sustainability Index, their new  scorecard for vendors. It’s a 15-question checklist designed to provide Wally World with the information it needs to give it’s customers the straight goods on the ‘green-ness’ of the products they consume. According to sources, this list will be provided to all […]

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Green marketing is like following a trail of whole-wheat, organic fair-trade breadcrumbs – one morsel leads to the next, until your shirt buttons are gut-stretched and you need at least 3 free-range beers to wash it all down. Last week, as I blogged about Ocean Wise at the Cactus Club Café, I also noticed an […]

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Let me start by saying, tonight I had my heart (and palette) set on sushi. I could almost taste the cool, sweet rice, and the fresh tuna mixing with the salt of the soy sauce… then I happened to glance at a small Ocean Wise brochure my son brought back from a recent screening of […]

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I love discovering new reasons to blog about my favourite products. So when my wife Sharon brought home this special Canada Day package of my beloved Que Pasa Organic Tortilla Chips, I was inspired. Right off the bat this has good idea written all over it. Not only does it present the product in a […]

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I guess it was just a matter of time. Poke the giant frequently enough and you’re going to get a swat. Over the last few years, municipalities, retailers and consumers have continued to embrace reusable shopping bags and restrict, regulate and reject plastic bags. And Big Industry responded in classic fashion, aiming at the heart […]

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This is the second year that your Unicycling blogger has attended this show, and if the crowds heading into Vancouver’s new Trade & Convention Centre on a sunny Saturday afternoon in May were any indication, green products and services are even more popular this year despite the recession. (Click here for a look at last […]

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When I reported on this product last year, my main comment was ‘great beer, shame about the packaging’. Well, this year, the beer is just as good, and the packaging… better. Brian Hansford, Territory Manager for Pacific Western Brewing, told me the packaging had definitely helped sales, pointing out that the new box now actually […]

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